How To Use Google’s Latest Updates To Maintain Your Rankings Advantage Over Competitors

Search engine optimisation, or SEO, is an aspect of digital marketing that probably sparks more debate, discussion, and disagreements than any other. Given that the search engines do not publish the exact means by which they calculate rankings, it means SEO experts, agencies, and others trying to improve their rankings have to rely on not so much guesswork but more an evidence-based approach. What we mean by that is the improvement of a website’s rankings takes the form of a series of individual optimisations, with each one monitored to determine if their implementation has had a positive or negative impact on rankings. What complicates matters further is that Google, which is by far the dominant and most influential search engine, will regularly alter its ranking algorithms and create updates that can impact SEO to an extent ranging from minor adjustments being required to wholesale, whereby the entire rankings landscape changes. When the latter occurs, it has not been unusual to see entire websites and/or online businesses disappear from search results. Thankfully, Google’s updates more recently, whilst important, have not ripped up the SEO ‘manual’ completely. Nevertheless, they still require those who rely on SEO for online traffic to take heed and make the necessary changes to protect or enhance their rankings. As for what the most recent Google updates have been, here are the most important of them. Core Algorithm Updates 2023 Google’s algorithm is effectively how they evaluate and then rank not only websites but every page that every website online has. The fact that it does so almost instantly each time a search is entered has to be admired.

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Core Google Algorithm Update June 2021

On June 2nd, 2021, Google released the first of a two-part broad core update, unimaginatively entitled the ‘June 2021 Core Google Algorithm Update’. Those who follow SEO and Google updates will know that they are often a time where webmasters, marketers and SEO consultants wait with bated breath to discover whether or not it helps, hinders, or in some cases, destroys their online ranking strategy. This trepidation comes as a result of previous, and we dare say, infamous updates which literally ended many business models overnight, as Google sought to improve the search results of those who use their search engine. So, what do we know about the June 2021 Core Google Algorithm Update? Let us start with some of the basics, and the first of these is that it is a global rollout. This means it will apply to searches in all countries and in all languages. The update is one of two being released in June, with the other being an update relating to ‘Page Experience’. The number of changes in this core update is so large, that Google is actually releasing the update in two parts; the first part in June, and the second part in July, so just like London buses, you wait for one update, and then several come along, one after the other! Obvious there may be concern amongst those with vested interests in their website’s ranking that two updates, across 2 consecutive months, might cause a great deal of volatility, but Google has given assurances that most websites will not feel or see any significant impact to their rankings.

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