Winning a new customer takes time and money. Keeping one usually takes less, and the people who have already bought from you know your business and are more likely to buy again.
Even so, many small businesses put most of their marketing effort into finding new customers, while existing ones quietly drift away. This post covers practical ways to keep more of the customers you have already earned. Read More
Within digital marketing, some techniques and strategies come and go, often discarded because of updates Google often makes to its algorithm.
One of the strategies was article marketing, which takes advantage of sites like Ezine Articles.
Despite many good articles being published, Google decided that links from those articles should effectively be ignored. Read More
Most jewellery customers do not buy every month. They buy for engagements, anniversaries, birthdays and gifts, sometimes years apart. Email marketing is one of the simplest ways to stay in touch between those moments, so your store comes to mind when the next occasion arrives.
It is also a channel you own. Your list does not depend on a social media algorithm or an advertising budget. Read More
