Getting new customers is expensive. Keeping them is where the real work gets done.
You have invested time, money and energy persuading someone to buy from you once already. They know who you are.
They have experienced your product or service. So why do so many businesses focus only on winning new customers?
It costs five to seven times more to acquire a new customer than retain an existing one.
Yet many businesses keep spending most of their marketing budget chasing new clients, while existing customers are overlooked and drift away to competitors.
Let’s look at practical ways to keep customers that make a real difference to your business. Read More
