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Link Building

We provide high-quality link-building services for SEO.

Our SEO clients benefit greatly from our professional link-building and link-acquisition strategies.

Link Building Services

Slinky
LinkBuilding
If you were to comprehensively analyse the top ten results for any search you do on Google, you would see that the higher the ranking, the more backlinks a website will have pointing to it.

To further confirm how vital link building is, Google themselves have stated that backlinks are one of their top three ranking signals when determining where a website should appear in its search results.

We must add a caveat here, just in case you thought that the number of backlinks alone influences Google. It does to a point, but Google also assesses the quality and relevance of those backlinks and their origin. In other words, if you thought it was a simple matter of going out and creating dozens of spammy links, you need to think again.

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I just wanted to touch base to let you know the SEO campaign has been really effective. We have now been at full capacity for a few months and I am at the point where I am struggling to fit in new enquiries – thank you for helping get us to this point!

Bianca Chaney / Principal Speech Pathologist, Kid Speak

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The first task we must carry out is determining what keywords we wish to rank for. This requires a lot of research to identify keywords with good search volumes, determine how difficult they will be to rank for, perform competitor analysis to see what they are ranking for, and determine what combination of short-tail and long-tail keywords you will use.

Once we have researched keywords, it is time to create content within our website that relates to specific keywords. The overriding principle is that the content we create is high-quality and, indeed, content visitors who read it would also regard it as well-written and informative.

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As a website starts to grow in popularity and its rankings improve, you will often find that the ‘No’ you got previously from another website becomes ‘a Yes’, and better than that, they may want content in the form of a guest post, with a backlink, that they will promote. Imagine how Google will view that when assessing your website’s backlink profile.

While getting links from high-authority sites is great, you must not focus purely on them. Google likes to see a backlink profile that includes links from all kinds of sources, which is more natural to them. Don’t overlook putting links on relevant websites that may not necessarily be on page one of Google. Also, include links from social media pages.

You also want to mix up the types of links you use. By that, we mean not focusing on one anchor text because that is your top keyword. Again, Google frowns upon backlinks to a website where every single one has the same anchor text and can penalise a website.

backlink profile

It’s best to have a mixture of different anchor text terms, and also having backlinks which are just the URL of the page it is linking to, is also highly recommended.
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