Local citations are online mentions of your business name, address and phone number. They appear on directories, map apps, review sites and social platforms.
For a Perth business, they do two jobs. They help customers find you, and they help Google confirm that your business is real and located where you say it is. Read More
Google looks at a wide range of signals when deciding where to rank each page of a website. SEO professionals usually group the work into two areas: on-page SEO and off-page SEO.
On-page SEO covers everything you change on your own website. Off-page SEO covers signals that come from elsewhere, such as links from other websites and your Google Business Profile. Read More
If you visit any website which discusses SEO and how to improve rankings on Google there will undoubtedly be some discussion, articles or information relating to backlinks.
To prove the point, you are reading one of them right now, so it is fair to say professional SEO and backlinks are very much related. Read More
An essential part of any effective SEO strategy should be the building of backlinks to your website.
Google sees backlinks as a measure of the importance and relevance of a site, and therefore if backlinking is done correctly it can produce significant improvements in the ranking of your website in Google’s search results. Read More
