How To Get Backlinks From Authority Websites

Within SEO circles we increasingly speak about E-A-T, and why websites that have or display expertise, authority, and trustworthiness are going to get preferential treatment from Google when it comes to ranking. With the ever-increasing ranking power that these high authority sites have, it means that the backlinks from them will pass some of that power to the websites they link to. That provides an excellent opportunity for website owners to harness that power by getting the authority sites to link to their own website. Before everyone goes rushing off to write emails asking for a backlink from a huge website, it does not work like, although admittedly SEO would be a lot easier if it did. Instead, we need to take a more subtle approach, because otherwise, we are just going to look like spammers, trying to ride on their coattails. That is not to say large website will not entertain backlinks to smaller websites. In fact, that helps their SEO too, given that linking out is a ranking signal to Google. So, we can get backlinks from them, and here are some ideas on how. Give Them A Testimonial Even the biggest of companies cannot resist receiving positive reviews and testimonials. You can take advantage of this by researching larger websites to see where they allow reviews or testimonials, and if they also permit a link within them. Obviously, you do not just copy and paste the same testimonial on each website, and even if you only can get one or two posted with backlinks, it is still worth it.

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What is Off-Page SEO?

One of the primary activities of an SEO campaign is Off-Page SEO. The simplest definition is that it is the work we do away from your website to help your organic search engine rankings. For that reason, you must first accept that any SEO which occurs is not always fully under your control, for the simple fact that it involves websites and online properties that are owned and controlled by other people. That being said, you will find that most website owners are happy to cooperate with your SEO efforts. A question that is frequently asked is why Off-Page SEO is so important. If you think about it, you can do all the optimisation you like on your website and that is certainly desirable in terms of SEO. But, whilst that might tell Google what your website is relevant for and show it that your website has lots of informative content, in isolation, it gives Google no measure of the authority or popularity of your site. To do so, Google needs to look at other websites and locations online and what they find there is where the importance and authority of your website will be established. These are critical ranking factors when it comes to them determining where your website is going to appear in their results. Compared to on-page there are not as many activities that can be undertaken to boost a website’s Off-Page SEO. This does not make it any less important, but for many, it may simplify the whole process of Off-Page SEO. There are basically three areas that deserve focus, and these are branding, social media, and link building

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Which Types of Backlinks Have A Positive Impact on Your Website’s Ranking?

If you visit any website which discusses SEO and how to improve rankings on Google there will undoubtedly be some discussion, articles or information relating to backlinks. To prove the point, you are reading one of them right now, so it is fair to say professional SEO and backlinks are very much related. Where the confusion, and sometimes reticence to use backlinks arise is not knowing which backlinks have a positive impact, and which backlinks are more likely to see you plunging down the rankings, or worse, wiped off them altogether, which has happened to countless websites. Part of the problem is that there are so many ways in which you can create a backlink to your website, and just as many places online where you can link from. Add to this Google’s determination to clamp down on spam links, link farms and links which appear to be high quality but aren’t, it has become a cat and mouse game between the search engines, and those who use those blackhat tactics.

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3 Easy and Effective Ways To Build Backlinks

An essential part of any effective SEO strategy should be the building of backlinks to your website. Google sees backlinks as a measure of the importance and relevance of a site, and therefore if backlinking is done correctly it can produce significant improvements in the ranking of your website in Google’s search results. There are multiple ways to build backlinks, although not all of them are recommended. Many so-called blackhat techniques may work in the short term, but they risk having your site delisted from search results if you get caught. For this reason, you should only ever consider using methods that are perfectly legitimate. The first method is to use the SEO tool ‘AHREFS’ or a Google Chrome extension called ‘Check My Links’ to discover broken links on other websites. You should try those within your specific niche and more generic websites that have at least some relevance to your business. Ideally, you want sites that have resource pages or links pages, but this is not essential.

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