Digital Marketing

Demand for mining services across WA is strong, yet a surprising number of the companies keeping the industry moving have outdated or weak websites.

Equipment hire firms, surveyors, drilling contractors, maintenance specialists and safety consultants are all part of a supply chain worth billions of dollars a year. Many of them are hard to find online.

That is not a criticism. Many mining services businesses run well and win steady work through word of mouth and personal relationships, so a website never felt essential.

But this is changing. The businesses that have built a credible online presence are pulling ahead of competitors who have not, and the gap is widening. Read More

For years, digital marketers have relied on cookies. Add some code to a site and you could see who was doing what, where and when.

That is changing.

Third-party cookies are becoming less reliable, and the internet is shifting towards greater privacy. Read More

People can usually tell when a business is talking to them and when it is talking at them. That difference affects whether they read on, trust what they see and get in touch.

Humanising your digital marketing means sounding like the real people behind your business. In practice, that means clear, honest, plain-spoken communication, backed by care and accuracy. Read More