Web Design Trends In 2023

As with many aspects of the internet and all it involves, web design is a professional skill and an industry constantly evolving. As new technologies become available regarding how internet users access and consume content online and as the visual elements of websites advance, what looked to be a state-of-the-art website a mere 6 months ago, may already begin to look aged. You can still find websites where the copyright symbol has a year from the noughties next to it, or if you search on the site ‘Wayback Machine’, you will see websites that are the equivalent of recently discovered artifacts and antiques and appear as though they belong in a museum, rather than online. This all points to the fact that web design never stands still and that every year there are new concepts, web design developments, and technologies that need to be used to create a modern website. You will find many of these new web design techniques trending, whereby more web designers include them in the new websites they are creating and for 2023, here are seven of those current web design trends. Inclusive Websites Everywhere you look these days, you will find that inclusivity is becoming an increasingly common term used within multiple industries, and rightly so. Although it can apply broadly, it is most associated with creating products and services that can be accessed, used, and enjoyed by everyone, including those with disabilities. How inclusivity is achieved via web design will include extra-large fonts for those who might have issues with their sight, and for those with hearing is impaired, a web designer will seek to use videos with captions. These and the other ways of making websites more accessible are positive both for the users and the business as it is an opportunity to have a wider audience experience their website.

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10 Ways To Ensure Every Blog Post You Write Is SEO-Friendly

One of the types of content that is extremely effective in helping with website SEO in the pursuit of better search engine rankings is blog posts. You can create a blog post on any subject, it can be as long or as short as you wish, and if optimised correctly, it can help boost rankings on search engines. Although writing a blog post is not difficult, if it is to be used as part of an SEO campaign, it requires more than just tapping the words on a keyboard. There are several ways to ensure that the published blog post is not only an excellent piece of content worth reading but also SEO friendly and thus contributes positively to helping the website it is published on rank higher on search engines. Here are ten of those ways. Plan Every Blog Post Properly: This relates to not just thinking about what you are going to write about, important though that is. It is also about planning the SEO aspects of your blog post, such as what keywords you are going to use, where you are going to include them, and also if there is going to be a call to action within your blog post to encourage readers to take action once they have read it. Create A Structure For Each Blog Post: Just as your entire website should have a site structure, your blog posts should also have a structure that is both reader-friendly and SEO-friendly. Specifics related to the structure include the blog post’s introduction, the main body of the blog post, sub-sections, and the conclusion or call to action if there is one. Use Paragraphs And Headings Effectively: The key here is ‘effectively’ as it is true that most people include paragraphs and headings in their blog posts. To make paragraphs effective, consider their length while trying not to make them too long, and ensure each paragraph has an identifiable subject or idea. For headings, make sure they adhere to your blog post’s structure, are relatively short, and most importantly, include keywords in them. Use Transitional Words: As you write, do as much as you can to add structure to your blog post and help readers scan through and still understand how each sentence or paragraph relates to the next one. This is achieved using transitional words, some of which are ‘for example’, ‘however’, ‘as such’, and ‘similarly’, to name but four.

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Ensure Business Success With Responsive Web Design

Responsive web design has emerged as the latest technique, currently being employed by professionals in the industry to ensure a better customer experience on a company website. With the involvement of technology in providing new and creative techniques to improve the ways of promoting and projecting the offerings of a business online, responsive website design has successfully emerged as an effective means of providing engaging and attractive displays to draw customer attention. The main features of responsive web design include the adaptation of the design to the various sizes and screen resolutions, of the desktops and smartphones, providing the customers with a pleasing display. The fluid graphics ensure catchy and sharp images, and the highly sophisticated system program ensures an easy and enjoyable user experience, which serves to attract and retain the customers of a business to its website. Companies who have integrated responsive web designs in their business websites get to enjoy sites which have sharp screen resolutions and can easily be viewed both on desktops and smartphones. Responsive web design opens up new dimensions and opportunities for businesses to penetrate into larger and more promising target markets, active on the internet through tablets and mobile phones.

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In this article, we are going to look at a scenario where you may need to have a website designed, created, and launched quickly. One reason might be that you have concluded that your existing website is totally ineffective and needs replacing with a new one. Obviously, you would want your new website launched quickly so that it can start benefitting your business a soon as possible. Another reason that you might want a website designed quickly could be that you are launching a new business, and the need for it to be supported online from day one via a website is essential. A third reason for you needing a website built quickly could be as a result of a current trend that you need to take advantage of for quickly, and for as long as it remains popular. Whether your desire for a quick website design is any of those we have outlined, or simply that you are impatient to get your website launched, you must be aware of the difference between speed and haste. The latter means that you will hastily agree to someone designing your website, with little or no planning, little thought as to what you want it to achieve, and no concept of what would be the most effective website design. As with any other venture, haste often leads to failure and a financial loss, so whilst moving forward at pace is possible, make sure you do not move so fast that the website which is created for your business is flawed and ultimately fails. Deciding Who is Going To Design Your Website Whilst you will find many blog posts on designing a website quickly that tell you to sort out hosting and a domain first, in fact, the first, and probably the most important step, is to consider and choose who is going to design and build your website. Apart from the fact that this will determine how successful your website will be, more applicably it will also impact upon how long it takes your website to be built. You have several options as to who will design and build your website, and we have explained to the pros and cons of them below. Yourself The cheapest option, if you feel you have the skills to do so, is designing and building your website yourself. One factor might be that you are able to directly influence how long it takes to build your website, but that may only be to a certain extent. Unless all of your time is your own then there will be other drains on your time such as running your business, your family time, and other personal matters, including your pastimes and hobbies. What this means that for most people the opportunity to spend all day every day designing and building their website will not be feasible. In fact, for many, it may only be the odd hour here and there that they can spare for the project. As such, it is going to take a lot longer to complete your website than you first imagined.

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If you are considering a redesign for your current website, or need a new website created, then one of the factors that are going to play a big part in you deciding who is going to create it, and what sort of website design you are going to have, will be the cost. ‘How much does a new website cost?’, is something which you find 100s of different answers for, simply because there are so many variables at play. Before we even get into the cost factors, and how they add up to a specific price, one thing we must point out is the huge diversity in the size and type of businesses there are. We are talking about hundreds of thousands of businesses, each being a different size, trying to attract different audiences, selling a variety of products and services, and each of them marketing in different ways too. At Slinky Web Design. part of the enjoyment of what we do is the simple fact that no two of our clients are alike, or more precisely, no two businesses are alike. As such, each individual business will have different needs, goals, and ambitions, the website we would design and build for each of them will differ too. This brings us to the obvious point that websites, especially if they are to be at the forefront of a business’s online activities, are not an ‘off the shelf’ commodity. In other words, the answer as to how much a website cost is going to differ almost every time as no two websites are alike. A Cost or An Investment? One of the first things we would ask you to consider if you are a business owner or a CEO is whether we should actually be classifying the price of your new website as a cost. When Slinky Web design is building a new website for a client, it is our objective to make their website a huge asset for them, and in truth, most of our clients see it that way too. When we say it is an investment it relates to all the positive advantages that a new or redesigned website can bring to a business. The closest analogy we can make is when a retail business moves to new premises such as a brand new store. It is likely their ‘costs’ in terms of rent may have increased, but the owners of that business have calculated that the increases in revenue from being based in a modern, awesome-looking store are worth that investment.

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