Most bridal boutiques in Perth stock beautiful gowns. Many of them carry the same designers. So when a bride starts comparing stores, the dresses alone rarely decide where she books her first appointment.
Branding usually does. It is the impression she forms from your website, your Instagram grid, your shopfront and the way your team answers the phone, long before she walks through the door. Read More
Every business, including those in the bridal retail sector, desires positive reviews.
The boost a business gets when one of their customers or clients posts a much sought-after 5-star review along with a glowing testimonial about how great their experience was is worth more than many a sale. Read More
A bridal store has a marketing challenge most retailers do not. Your customer usually buys from you once. She may refer friends, but you cannot rely on repeat business, so new brides need to find you every season.
The encouraging part is that brides do a great deal of research online before they book appointments. If your store shows up in the right places with the right information, you can be on her shortlist early. Read More
