Video can look like a big, expensive job for a small business. Many owners assume it needs a film crew, a studio and a large budget.
In practice, most useful business video is simple. A phone, good light, clear sound and something worth saying will take you a long way. Read More
Winning a new customer takes time and money. Keeping one usually takes less, and the people who have already bought from you know your business and are more likely to buy again.
Even so, many small businesses put most of their marketing effort into finding new customers, while existing ones quietly drift away. This post covers practical ways to keep more of the customers you have already earned. Read More
AI tools are now part of everyday marketing for many Australian small businesses. You may already be using some without realising it, such as automated bidding in Google Ads or the writing suggestions built into your email platform.
The harder question is where AI genuinely saves time and where it creates new problems. This guide covers the practical uses that make sense for a small business in Perth or anywhere in Australia, along with the limits worth knowing about. Read More
Social media is an important marketing tool, especially for local businesses such as dental clinics. This is true because 71% of people use social media apps like Facebook to look for clinics near them.
At the start of 2024, 20.80 million Australians were active users of social media. This means if you want to increase your reach, attract new dental patients, or generally improve your dental marketing, you need to be more active on social media. Being active on social media begins by developing and sticking to a content calendar. Read More
For modern businesses, social media marketing (SMM) offers many opportunities.
For businesses in Perth and beyond, the question isn’t only ‘why’ to use social media marketing, but also ‘how’ to use it effectively.
So, how do I begin social media marketing for my business?
Here are the first steps. Read More
Social media platforms are where landscaping businesses win or lose clients before a single conversation takes place.
Your work shows in well-kept lawns and carefully designed gardens, but if the right people cannot find you online, that work goes unseen. Read More
Social media marketing is the use of platforms such as Facebook, Instagram, LinkedIn and TikTok to reach customers, build trust and win enquiries.
For a Perth business, it is one of the most direct ways to stay in front of local people in the months between the times they need you. Read More
Most people have heard of social media influencers.
But many businesses don’t realise how important they have become in digital marketing. Read More
In dental care, timing matters, from regular check-ups to timely treatment. Read More
