If you’ve been thinking something isn’t quite right with your numbers, you may be right. Google AI Overviews have quietly changed search results in Perth and everywhere else, and many businesses are only now becoming aware of it.
You have spent years building up your organic rankings. You may hold first-page or even top-three positions for your main keywords, yet your traffic has dropped. Read More
Your analytics may look healthy and your website may be getting plenty of traffic, but sales tell a different story. If that is your situation, you are not alone.
The fact is, bringing people to your website is just half the challenge. The real work is converting those visitors into paying customers.
This is where conversion rate optimisation comes into play, and it is an area many businesses overlook. Read More
Sometimes you can tell your digital marketing isn’t working as well as it should, but you can’t pin down exactly why.
This is where our digital marketing audit process might be helpful.
We have been helping Perth businesses with digital marketing since 1998, and our audit process is designed to show what’s working and what’s not. Read More
Google Analytics 4 (GA4) is free, and most business websites have it installed. Far fewer have it set up to answer the questions that matter to the person paying for the marketing.
A basic install will count visitors. It won’t reliably tell you which enquiries came from Google Ads, which pages lead to bookings or whether your marketing spend is paying off. That takes a more careful setup. Read More
These days, conducting business in Perth involves more than just creating a website and letting it function on its own. You want to know what works and what doesn’t, as well as where your visitors are coming from.
The way website data is tracked is changing quickly, and many business owners find it confusing.
If you’ve been using the same Google Analytics setup since 2019, you might be missing important data. Even worse, you might be making business decisions on incomplete data.
That is why it helps to understand the difference between server-side and client-side tracking. Read More
If you run a WordPress website, Google Site Kit is one of the easiest ways to see how it is performing without leaving your dashboard.
It is also easy to set up badly. This post covers what Site Kit does, where it tends to go wrong in practice, and how to get useful answers from it. Read More
Most business websites collect far more data than their owners ever look at. The numbers are there, but without a clear plan they don’t help much with real decisions.
Good analytics comes down to a few simple habits. Know what you want people to do, track it reliably and review it often enough to act on what you see. Read More
