UX design is about how your website feels to use.
It covers how easily people find what they need, how clearly each page guides them, and how simple it is to get in touch or buy.
Good UX turns more visitors into enquiries.
When a site is confusing, people leave. Usually they go straight to a competitor.
Our job is to remove that friction, so more of the people who land on your site take the next step.
Most visitors never tell you why they left.
They stop scrolling, hit the back button and try someone else. Good UX design picks up those problems before they cost you work.
Every project follows the same five stages.
Each stage builds on the last. That way, decisions are based on what your customers need rather than guesswork.
We start by learning about your business, your customers and your goals.
We’ll look at questions like:
We also review your analytics and look closely at how competitor websites work.
Next, we map out how your site should be organised.
This covers the sitemap, the menu and the paths people take from landing on a page to making contact.
A clear structure helps visitors find what they want quickly. It also helps Google understand your site.
Wireframes are simple page layouts. They show where each element sits, from the menu to the contact form, before any design work begins.
Once the layout is agreed, we build a clickable prototype.
You can move through it like a real website and give feedback early, when changes are quick and inexpensive to make.
With the structure in place, we apply your branding.
Colours, fonts and images are chosen to suit your business and to keep every page easy to read.
Each visual choice has a purpose. It should guide the eye, support your brand and make the next step obvious.
Before launch, we test the design with real users and watch how they move through it.
Testing shows where people hesitate or get confused. We fix those points, then test again.
After launch, we keep an eye on your analytics so the site can keep improving.
Good-looking pages are only part of the picture. The aim is a site your customers find easy to use.
We’ll make sure your website:
SLINKY has been designing websites for businesses since 1998.
You work directly with senior people, not a junior account manager.
Our UX work also ties in with our SEO and Google Ads services. The people your marketing brings in land on pages built to turn them into customers.
Get in touch for a free proposal.
We’ll look at your current site, point out where visitors are getting stuck and explain how we’d fix it.
Trusted by businesses we've grown for years
