Carpet cleaning, home cleaning and commercial contracts are three different games with three different buyers.
We’ve grown Perth cleaning businesses in all of them, including a 448% organic traffic increase for Brilliance Carpet Cleaning.
Two very different buyers, one strategy each
A homeowner booking an end-of-lease clean decides in minutes on reviews and availability.
A facility manager awarding an office cleaning contract decides over weeks on reliability and reputation.
Marketing that treats them the same wastes money on both.
We run cleaning campaigns on two tracks: a high-volume engine for residential and carpet work, and a trust-led approach for the commercial contracts that keep your business steady year-round.
The residential volume engine
Suburb-level Map Pack visibility, a steady flow of reviews, and fast, mobile-first booking. When someone searches “carpet cleaning near me” or “end of lease cleaning Perth”, speed and trust win the click, and the phone call.
Review and reputation systems
In cleaning, reviews are the product before the product. We set up the systems that turn happy customers into consistent five-star reviews, so your listing does the persuading before anyone visits your site.
Commercial contract positioning
Facility managers and office decision-makers shortlist on professionalism. We build the trust signals that get you onto that shortlist: capability content, compliance and insurance visibility, and a presence that reads established rather than fly-by-night.
Seasonal and service campaigns
End-of-lease peaks, pre-Christmas rushes, winter carpet season. We time your visibility and your ad spend to the calendar your industry actually runs on.
Results for Perth cleaning businesses
- Brilliance Carpet Cleaning: 448% increase in organic traffic across a campaign running since 2016, holding top positions in one of Perth’s most crowded home-service markets.
- Perth Home Cleaners: 94% increase in organic traffic across an SEO campaign running since 2023
Read the full write-ups on our SEO case studies
Testimonials
“SLINKY has been a fantastic asset to our digital marketing strategy since 2016. Their expertise in SEO is directly responsible for increasing monthly visits to our website, producing tons of enquiries for the Brilliance Group’s removals and carpet cleaning businesses. Peter has an unsurpassed in-depth knowledge of SEO and Google guidelines. I am very impressed with this organisation.”
Eddie Souza, Managing Director
Brilliance Services Group | Australia
“Thanks for a quick turnaround on the changes, and a big thank you for doing such an awesome job in building the website!! It’s really been one of the best experiences I’ve had in building a website, so thank you.”
Jon Partridge / Cape To Cape Carpet Cleaning
tileandcarpetcleaning.com.au
FAQ’s
Q: How do I get more carpet cleaning leads in Perth?
Local search first: a fully built Google Business Profile, suburb visibility, and reviews coming in weekly rather than yearly. Paid ads can top up volume in peak season, but the organic base is what keeps the cost per lead sensible.
Q: Can you help us win commercial cleaning contracts?
Yes. Commercial is a longer game built on trust signals and being findable when a contract comes up for review. We position you for those searches and make sure what the decision-maker finds supports the shortlist decision.
Q: We do carpet, home and commercial. Do we need three campaigns?
One strategy, two tracks. Residential and carpet share the volume engine, commercial runs its own positioning. It’s less about budget than about not sending a facility manager the same message as a renter.
Explore
Part of our Home Services Marketing coverage. See all industries we work with.
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Let’s build the pipeline, residential, carpet and commercial
