Health marketing has a constraint no other industry faces: AHPRA’s advertising rules.
Get them wrong and the regulator comes calling.
Get them right and most of your competitors are still doing it wrong.
We’ve grown Perth practices from speech pathology to dentistry and cosmetic medicine, all inside the lines.
Marketing a practice is nothing like marketing a product
Patients choose a practitioner on trust, and Google ranks health content by the same logic, applying its strictest quality standards to anything touching a person’s health.
On top of that sits the National Law: no patient testimonials in your advertising, tight rules on before-and-after imagery, and cosmetic surgery advertising rules that tightened again in recent years.
Most agencies either don’t know these rules or treat them as someone else’s problem.
We build them into the strategy from the start, so your marketing grows the practice without ever putting your registration at risk.
Local search for practices
Patients search close to home: the treatment plus the suburb.
We build your visibility for the conditions and treatments you actually provide, across the suburbs you draw patients from, with your Google Business Profile working as hard as your website.
Our campaign for Communikids Speech and Language grew organic traffic 556% on exactly this approach.
Multi-location and new-clinic growth
Opening a second location or a new clinic is a marketing project of its own: the new site has to build local visibility fast without cannibalising the first.
We’ve run this playbook for practices including Kid Speak’s paediatric speech clinics, building each location its own local presence.
Dental marketing, from routine to high-value
Dentistry runs on two engines: the steady drumbeat of check-ups and the high-value work like implants and orthodontics.
Each needs its own search strategy.
We’ve worked with Perth practices including Dental O So Gentle, Joondalup City Dental and Absolute Smiles across both.
Cosmetic and elective medicine
Nowhere are the advertising rules stricter than cosmetic medicine, and nowhere is the competition fiercer.
We’ve worked with Absolute Cosmetic, one of WA’s most recognised cosmetic medicine groups with clinics from Perth to Karratha, where every piece of marketing has to perform and comply at the same time.
Patient education content
The practices that dominate health search are the ones answering patients’ questions before the appointment: what the treatment involves, what it costs, what recovery looks like.
We build evidence-based content that ranks, reassures and books, written to sit comfortably within the advertising guidelines.
Results for Perth practices
- Communikids Speech and Language: 556% increase in organic traffic for a Perth allied health practice.
- Kid Speak: local search growth across paediatric speech pathology locations, including a new clinic launch.
- Dental O So Gentle, Joondalup City Dental, Absolute Smiles: search and marketing work across Perth dentistry.
- Absolute Cosmetic: one of WA’s most prominent cosmetic medicine groups.
Read the full write-ups on our SEO case studies
Testimonials
“Since we started with Peter we’ve seen wonderful results for our SEO and our website. He’s honest, quick, and achieved things no other company could. We’d highly recommend him.”
Daniella Posner, Dental O So Gentle
“Great local Perth team that has been helping us with our digital marketing.”
Sal Jumat, Joondalup City Dental
FAQ’s
Q: Can we use patient testimonials in our marketing?
Not for a regulated health service, the National Law prohibits it in advertising, and that includes your website and social media. There’s still plenty you can do: service-based feedback, practitioner credentials, education content and reviews managed within the rules. We work inside those lines as standard.
Q: Do you understand the cosmetic surgery advertising changes?
Yes. The rules around cosmetic procedure advertising tightened significantly, covering imagery, claims, titles and social media. We’ve worked with practices at the sharp end of those rules, so compliance is built into the work rather than checked afterwards.
Q: Can you integrate with our booking system?
Yes. Whether you run HotDoc, HealthEngine, Nookal or another platform, we make the path from search result to booked appointment as short as possible, because that final step is where most practice websites leak patients.
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Ready to grow your practice?
More of the right patients, none of the regulatory risk.
