4 Lead Generation Strategies Dental Clinics Should Employ

Those who own or who manage a dental clinic know that the success of the company will ultimately come down to one thing, and that is the number of clients that you can successfully service. Obviously, having excellent, high-quality services to sell is vitally important, but as you may well know, sadly there are many dental clinics that fall by the wayside. The issue is they cannot see enough clients to be profitable, and the causes of that are likely to be lack of client streamlining, poor marketing, and a lack of prospects and leads. So, once any client streamlining is worked through you can focus on client leads. If a lack of leads is an issue, the obvious solution is to generate more leads, so we are going to look at four highly effective ways that dental clinics can generate leads from their online marketing, but before we do, there is one thing we need to discuss, and that is what you define as a lead. What Is A Lead? If you ask 10 different sales and marketing experts to define a lead, you can expect to hear 10 different answers. Some might say the second you have any kind of contact with someone online, no matter how fleeting, then they are a lead. At the other end of the scale, you might get the answer that a lead is someone who is almost at the end of the sales process, and within one step of buying. To be honest, as every business niche and individual company, including dental, will have different marketing and sales funnels, there really is no right or wrong answer. If you determine that someone who follows you on Twitter is a lead, then so be it. Alternatively, if you define a lead as a prospect who requests a price list from you, then we are not going to disagree.

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Funnels and Why They Are So Effective

If you keep a keen eye on the world of online marketing, SEO and website development you must surely have come across the term ‘funnel’ in a blog post, article or maybe even in an online ad. If you have never heard the term, we’ll explain what they are in comparison to normal websites. For those that have come across funnels, we will explain further why they are going to play an ever-increasing role for local businesses as part of their online marketing strategies. Websites as we currently know them come in all sizes and with multiple reasons for their existence. Some have only 4 or 5 pagers, others have hundreds. Some websites exist to inform, others to entertain, and if you are a local business with a website it is safe to say that you want it to generate leads and/or sales for your business. The problem that is coming increasingly to the fore is the way in which the internet is used today doesn’t always lend itself to large scale websites. The days of computer users sitting at a desk, staring at their screen as they surf for hours on end through websites are coming to end. Nowadays, with super-fast broadband and the majority of internet usage happening on mobile devices, users’ attention span is diminishing.

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Landing Pages For Conversions

Good Use of Colour The landing page is the page that a potential customer/client first goes to when they visit your website. So it can be the home page or a landing page specifically designed for a marketing campaign. It can also be inner pages of your website. It is one of the most important parts of your website and can determine whether a customer is going to stay on the site or leave. This is why so much effort is put into the design in order to make sure that your bounce rate is kept low and the conversion rate continues to grow. While it’s no secret that colours play a major role in the decision making process when considering a product or service, many marketers fail to understand this element during the web design process. This may lead to low conversion rates with very little explanation about the reason for the reduced numbers. In fact psychologists believe that the colour may have a 60% hand in engaging a customer. Contrast Before we begin talking about colours, we need to talk about contrast. The human eye directs naturally towards colours in contrast. This can be delivered in two ways. The designer may opt for two colors that are on opposite ends of the colour wheel or contrast colours according to the background with the utilization of blank space.

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