When you are managing a drug rehab facility, whether that be a day centre or a residential facility, you will doubtless have a list of tasks that you are responsible for throughout each day, each week, and every month. Some will be one-off events, others will be ongoing commitments, and one of them could be to oversee the marketing of your drug rehab business so that new clients are aware of the drug rehabilitation services you offer.
Given that your skills, experience, and expertise are primarily in drug rehabilitation, it might be the case that coming up with effective marketing ideas is not the easiest of tasks for you. If so, then you join tens of thousands of other business owners and managers who are in the same predicament.
As such, we thought we would help by highlighting no fewer than ten excellent and proven marketing ideas for your drug rehab facility, and better than that, they are all low-cost or even free so that you will not have to spend a fortune on implementing any of them.
#1 – Create Your Google Business Profile:
This is free, is created on Google, and allows you to display details of your drug rehab facility, including reviews and contact details, plus a description of the services you provide. It can also boost your website’s rankings on Google.
#2 – Seek Referrals:
Many business owners lose sight of the fact that their best advocates are those who have already experienced the services their business provides. In the case of your drug rehab facility, ask recent patients or their families if they will refer to you others who would benefit from your help.
#3 – Participate In Community Events:
The more your drug rehab facility is known to the local community the more people will get in touch when they or a loved one are seeking help. To enable this you should participate in suitable local events and possibly sponsor them for further positive publicity.
#4 – Seek Authority Endorsements:
Staying local, are there any public figures, local celebrities, or officials who know you for the great work you do in the field of drug rehabilitation? If so, ask them if they would be willing to endorse your drug rehab facility locally and publicly.
#5 – Create Partnerships With Other Businesses:
With this, you should consider if there are other businesses or organisations in your local area where a partnership of some kind would make sense, and if so, team up to market together so that each of you is only spending half of what you would marketing solo.
#6 – Take Up Local Speaking Invitations:
With your knowledge and experience of drug rehabilitation, it should not be uncommon that invitations to speak locally on that subject to occur. When they do, make it an opportunity to promote you and your drug rehab facility in the best possible light.
#7 – Write Articles For Local Publications:
If public speaking is not for you, a great alternative is to write articles for local publications, where the advantage is you will reach many more people than speaking to public audiences will. Plus, the authority you gain from being published is immense.
#8 – Start A Podcast:
Back to speaking, but this time, not in a public hall, but into a microphone in your home or office. Podcasts are hugely popular and having one on the subject of drug rehab, preventing addiction, and associated subjects would attract a keen and interested audience.
#9 – Use Multiple Social Media Platforms:
Love or hate it, social media is here to stay so take advantage of that and set up several social media profiles and pages online. Use them to post useful drug avoidance and rehabilitation advice and information.
#10 – Submit Press Releases:
Press releases can serve two purposes. The first is it creates an authority link back to your website which boosts its rankings. The second is it again gets you and your drug rehab facility publicity such as news of a successful new treatment you now offer.