Google Ad Campaign Management Services
Google Ads, formerly known as Google AdWords, is a powerful advertising platform that enables businesses to reach potential customers through search, display, video, and shopping campaigns. With a vast array of targeting options, data-driven insights, and the potential for high ROI, Google Ads has become a go-to choice for many businesses looking to grow their online presence.
In this article, we’ll discuss the various Google Ads marketing services available and how they can help you achieve your digital marketing goals.
Product Feed Management
Google Ads Management Services
Account Setup and Audits
Performance Monitoring and Optimization
Reporting and Analysis
Google Ads offers a diverse range of marketing services, including search, display, video, and shopping advertising, that can help you grow your online presence and achieve your digital marketing goals. By partnering with a professional Google Ads management service, you can ensure that your campaigns are expertly managed, optimized, and delivering maximum ROI.
Conversion rate optimisation (CRO) is the process and the actions taken to ensure that when a visitor lands on a website, everything is in place to encourage them to take a desired action. This could be a sale, them filling out an email opt-in form, completing a survey, or any of the many actions a business might want a visitor to take. Poor conversion rate optimisation is one of the biggest errors companies make, whereby they spend their marketing budget driving traffic to their website and then despair when visitors quickly leave again. Effectively optimising a website for conversions is one of the top services digital marketing companies offer.
The biggest challenge for businesses online is to persuade the generated leads to take the desired call to action that converts into sales. This is what landing pages can help you achieve. A landing page is your second point of contact with your potential customer after the potential customer views and clicks on your Google Ad.
Many businesses have a myopic approach. They only focus on the first point of contact, the Google ad. However, the success of the Google digital marketing campaign lies not in the clicks – but in the conversion rate. Click is the cost, and conversion is the return on investment.
The Google digital marketing campaign must be well-conceived and strategic to increase ROI. The potential customer is directed to the landing page from the Google ad. Your landing page’s design and appeal can help you achieve your conversion goal.
It is a fact that across the internet, 96% of visitors do not buy on their first visit to a website. That is a lot of visitors that you’ve made an effort, possibly via SEO, to get to your website, so you need some way of getting them back. That is what retargeting can do for you. By placing content and advertising relevant to your business on other popular websites, or related ones, technology such as tracking pixels or cookies will display them when a visitor is on those websites. It may be that they do not immediately click through and come to your website, but they could. Worse case is that you are keeping your brand awareness in mind so that whenever they decide it is time to buy, yours is the one they seek out again.
If by immediate, you mean within a few minutes, or at worst, a few hours, then yes, it can. The big caveat, though, is it will only happen if your Google Ads campaign has been appropriately planned and implemented. Simply putting up random ads with no keyword research and bidding in the dark is a recipe for losing all your ad spend and getting no discernible results.
Negative keywords are words and phrases included in your Google Ads campaign that you do not want your ad to show for. Common ones are ‘free’ or ‘discount’. For example, if you sold luxury car engine tuning, but had ‘free’ as one of your negative keywords, any time someone typed in, ‘BMW engine tuning’, your ad might appear, but if they added ‘free’ to the front of their search, it would not.