981% Increase
Organic Traffic

SEO Case Study for Kiss My Axe

Kiss My Axe

SEO Case Study for Kiss My Axe
Client: Kiss My Axe
Industry: Indoor Axe Throwing
Location: Sydney, NSW

In early 2019, Ian Williams and Jason Macdonald were in Sydney’s eastern suburbs when they discovered their joint passion for action packed sports. It was here they put their heads together and created Kiss My Axe, the first Sydney venue of its kind – a combined urban indoor axe throwing centre and fully equipped corporate venue under the one roof. The success of their Alexandria, Sydney venue lead to a 2nd venue being established in 2021 in Brookvale on Sydney’s Northern Beaches followed by a 3rd venue planned for 2023!

We commenced working with Kiss My Axe in October 2020.

The Challenge
To vastly widen their search engine reach, increase website traffic, convert traffic to sales and help to grow their brand.

The Solution
Combine algorithm expertise, great content and authoritative back-links to position their business where it belongs in Google organic search results. And keep them there.

The Results
Kiss My Axe’s return on investment with Slinky Digital has been dramatic.

Rankings: Primary keywords were ranking on the 3rd, 4th and 5th page of Google are now on the 1st page of Google.
Analytics: Organic traffic between November 2020 and late 2022 has seen an increase of 981.59%