Any bridal business, whether an online eCommerce store or a retail store in a town or city, must promote itself via a marketing strategy. Unlike businesses that have repeat customers, the fact that a wedding is usually a one-off event means that a bride is not going to return next month for another new wedding dress. She may refer other customers to you, but there is never any guarantee, so you must seek other ways to market your bridal business.
Thankfully, the internet means that the ways and means by which businesses can market themselves are almost limitless. They are limitless because you could never conceivably use them all. Even the largest corporations worldwide with unlimited marketing budgets do not do that.
Instead, what your marketing plan should include is a few marketing methods that, firstly, are proven to work, and second, you can focus on and thus benefit to the maximum extent from traffic to your bridal website or new customers coming through the doors of your bridal store.
So, in examining ways you can market your bridal business, we are not going to list twenty or even ten options. Instead, we are going to highlight just five marketing strategies. Believe us, master any one of them, and you can expect to see awesome results that will boost your bridal business’s brand and increase how many prospective bridal customers enquire about your bridal products and services.
#1 – Social Media
Any business, including a bridal business that ignores social media is severely hampering its marketing opportunities. Most people who go online have a profile on at least one social media platform, and many use multiple social media accounts.
We suggest you use those that provide the best opportunities for visual posts, such as images or videos, so Facebook, Tik Tok and Instagram are ideal candidates. Also, ensure you engage with followers on your social media pages.
#2 – Content Marketing
Content marketing is often misunderstood by business owners who think it is just a matter of posting any old content, but we assure you it is not. Quality content is what sets apart businesses that attract visitors and enquiries and those that do not.
For your bridal business, you have many options for content, such as images, videos, advice, and case studies, to name but a few. The best outlet for much of this content is a blog on your bridal website.
#3 – SEO
Assuming you are a local bridal business, SEO presents a massive opportunity for you to appear at the top of Google for searches made by local brides looking for the products you sell.
By optimising your website and seeking backlinks from authority websites, you can get to position #1 for several search terms. If you do no know how to do SEO, hire an SEO agency.
#4 – Podcasting
If you do some research on podcasts, we are sure you will find one for almost every niche or subject, and the good news is there are successful podcasts on weddings and bridalwear.
More to the point, these podcasts are extremely popular, so why not start one and provide lots of useful tips, hints, and advice on wedding days and what to wear? This can help build your brand and your credibility and attract people to your bridal website.
#5 – Video Marketing
There are certain topics that video is perfect for, and bridalwear is one of them. This is why video marketing should be one of the marketing strategies you consider and specifically video marketing on YouTube.
As well as showcasing your store and your products, by also producing short videos with great content that brides will find useful and interesting, you can build a large audience. You could even see some of your videos go viral online to gain an even greater audience for your bridal video channel on YouTube.