Most homeowners looking for a landscaper start with a Google search. They compare photos, read reviews and check whether you work in their area before they pick up the phone.
This guide covers the digital marketing that matters most for landscaping businesses, from your website and Google Business Profile to paid ads, with practical steps you can start on straight away.
If you run a landscaping business in Perth, see also our page on digital marketing for landscapers in Perth.
Know Who You Are Marketing To
Landscaping customers are not all looking for the same thing. A family with a new build needs a full garden from scratch. A renovator may want a new deck, paving or a lawn refresh before selling.
Builders, developers and strata managers look for reliability, capacity and clear pricing. Each group searches differently and cares about different details.
Write down the main types of customer you want more of. For each, note the jobs they need, the questions they ask before booking and the suburbs they are in. Use these notes to guide your website, ads and content.
Build a Website That Wins Enquiries
Your website is where most people decide whether to contact you. It needs to show your work clearly and make getting in touch easy.
- Separate service pages: give each main service its own page, such as paving, retaining walls, turf, reticulation, garden design and maintenance.
- Service areas: state clearly which suburbs or regions you cover.
- A real project gallery: use your own photos of finished jobs, including before-and-after shots where you have them.
- Easy contact: include a click-to-call phone number and a short quote form on every page.
- Trust signals: show your insurance, any relevant licences or memberships, and how long you have been operating.
Most visitors will be on a phone, so check every page on mobile. Large image files are a common cause of slow landscaping websites, so resize photos before uploading them.
Our web design team builds websites for trades and service businesses with these basics in place.
Set Up Your Google Business Profile Properly
For local searches, your Google Business Profile is often seen before your website. It decides whether you appear in the map results.
Choose the most accurate primary category and add secondary categories for your other main services. Set your service area to match where you actually work.
Add your services, and upload new project photos regularly. Short posts about recent jobs or seasonal offers show that the business is active.
Local SEO
Local SEO helps you appear when people in your area search for the services you offer. The basics are straightforward, though they take steady effort.
Create genuinely useful pages for your key services and main service areas. Avoid copying the same text across many suburb pages and only changing the name. Instead, mention local conditions, typical jobs and projects you have completed in that area.
Keep your business name, address and phone number consistent across your website, Google Business Profile and directory listings. Links from local suppliers, industry associations and community groups you support also help.
Our SEO services cover this work for landscaping and trades businesses.
Reviews
Reviews have a strong influence on who gets the call. Ask every happy customer for a review soon after the job is finished, while the result is fresh.
Send a direct link to your Google review page by text or email, as this makes it much easier to leave one. Reply to every review, and handle negative ones calmly and professionally.
Do not buy reviews or write them yourself. This breaches Google’s policies, and the ACCC has taken action against businesses over fake reviews.
Content That Helps Customers
Useful content builds trust and gives Google more reasons to show your website. Write about the questions customers ask you on site visits.
Good topics for Perth landscapers include water-wise plants, improving sandy soil, preparing a garden for summer and the factors that affect the cost of a project. Short videos also work well, such as project walkthroughs or time-lapse footage of a build.
Link each article to the related service page, so readers can take the next step.
Social Media
Landscaping is visual, which suits Instagram and Facebook. Pinterest can also work for garden design ideas, while LinkedIn is more useful if you target commercial clients.
Post your own project photos and short videos regularly. Consistency matters more than volume, so choose a pace you can keep up. Respond to comments and messages promptly, as they are often early enquiries.
If you would like support, see our social media marketing service.
Paid Advertising
Google Ads puts you in front of people who are searching for a landscaper right now. Focus on high-intent searches, such as a service plus a suburb, and limit your ads to the areas you actually service.
Add negative keywords to block searches you do not want to pay for, such as jobs, courses or DIY. Set up conversion tracking for calls and form enquiries, so you know which keywords bring real work.
Meta ads on Facebook and Instagram are useful for showing your projects to local homeowners and reminding past website visitors about you. To have your campaigns managed for you, see our Google Ads management service.
Email Marketing
Your past customers are a valuable source of repeat work and referrals. A simple seasonal email can remind them about maintenance, garden tidy-ups or new services.
Only email people who have agreed to hear from you, and include an unsubscribe link. These are requirements under Australia’s Spam Act.
Plan Around the Seasons
Demand for landscaping often rises in spring and early summer. Plan your content and ad budgets a few weeks ahead of the busy period, so you are visible when people start searching.
Use quieter months to update your website, add new project photos and write content for the season ahead.
Measure What Matters
Track enquiries by source, such as Google Ads, organic search, your Business Profile and social media. Then note how many of those enquiries become paid jobs.
These figures show which channels are worth more of your time and money. Website visits and social media likes are useful signals, but enquiries and jobs won are what count.
Getting Help
SLINKY is a Perth digital agency, founded in 1998. We offer SEO, Google Ads, web design, social media and email marketing, and you deal directly with senior people. If you would like to talk about marketing your landscaping business, get in touch.
