Digital Marketing
What is the ROI of Digital Marketing for a Business?
October 22, 2023 by in Digital Marketing

In the thriving economic hub of Perth, businesses are always looking for innovative ways to stay ahead of the curve. It’s no secret that digital marketing plays a pivotal role in brand visibility and customer engagement. But one question that often arises is, What is the ROI (Return on Investment) of digital marketing for a Perth business? At Slinky Digital Agency, we’re here to demystify this critical aspect of business investment.

What Exactly is ROI?

Return on Investment (ROI) is a performance metric used to evaluate the efficiency of an investment. In the context of digital marketing, it helps you quantify how much revenue your marketing efforts are generating relative to their cost. Simply put, ROI gives you a clear idea of what you’re getting back for every dollar spent on digital marketing.

From Rand Fishkin: The best way to sell something—don’t sell anything. Earn the awareness, respect, and trust of those who might buy.

Why ROI is the Magic Number

Measuring ROI goes beyond mere number-crunching; it provides actionable insights into what’s working and what’s not. This clarity enables you to allocate resources more effectively, thereby maximizing profits and minimizing wastage.

“Really pleased with Slinky Digital, helping my brand grow online with their Digital Marketing. Read More

Digital Marketing
What is SEO, and How Can It Help My Perth-Based Business?
September 18, 2023 by in Digital Marketing

Navigating the intricacies of the digital landscape can be daunting, especially when terms like “SEO” start floating around. If you’ve found yourself wondering, “What is SEO, and how can it help my Perth-based business?” you’re in the right place. As leaders in the digital marketing space, Slinky Digital Agency is committed to making the complex simple, offering insights that can drive your business forward.

Decoding the SEO Jargon

SEO stands for Search Engine Optimization, and at its core, it’s about enhancing your website to rank higher on search engines like Google. The goal is to improve visibility, drive organic traffic, and increase customer engagement. But SEO is not just a one-size-fits-all technique; it’s an art and a science, requiring a deep understanding of algorithms, keywords, and user behaviour.

As Neil Patel says “SEO is about being where your customers are, and directing them towards solutions you offer them.”

The Direct Impact on Your Business

Imagine walking into a library with no catalogue system. How would you find the book you’re looking for? Similarly, search engines use SEO to catalogue websites and provide the most relevant results. For Perth-based businesses, this means you need to be on top of your SEO game to be visible to your local audience. Read More

Why Gaining More Google Reviews Is Essential For Bridal Businesses
Digital Marketing
Why Gaining More Google Reviews Is Essential For Bridal Businesses
August 23, 2021 by in Digital Marketing

Every business, including those in the bridal retail sector, desires positive reviews. The boost a business gets when one of their customers or clients posts a much sought-after 5-star review along with a glowing testimonial about how great their experience was is worth more than many a sale. Conversely, get too many 1-star or 2-star reviews, and the panic sets in.

So, why are reviews so important and why do bridal businesses crave them? The reason is the change in the way that people shop for goods today via the Internet. The scenario of 30 or so years ago, when shoppers would go to streets full of retail stores or a retail mall and walk from store to store, is long gone for many people.

Today, consumers prefer to use their laptops or mobile phones to look for what they want to buy, and they start by doing research. That research lets them see not only what is available and at what price but they can also read reviews and testimonials about products and the businesses selling them. This is also known as social proof.

Google And Social Proof Via Google Reviews

One of the biggest exponents of social proof is Google, and given that they are the largest search engine online, it is also why Google reviews influence online consumer behaviour. Read More

Digital Marketing
Why Do I need A Website?
August 3, 2021 by in Digital Marketing

Ever tried navigating a new city without a map? That’s what running a business without a website feels like in today digital landscape. Its a bustling online world out there, and without a proper home address, You might find yourself lost in the wilderness of outdated marketing. Why do I need a website?” you ask, glancing at a stack of business cards.

Well, grab a seat, pour a cup of your favorite brew, and let’s chat about how a website isn’t just a digital necessity; it’s the cozy front porch of your business, inviting customers in for a friendly visit.

Web Design and Development; The Slinky Way

Hey there, welcome to the digital world of Slinky Digital! Picture us as the crafty artisans of the digital realm, always ready to whip up a custom website recipe that not only looks delish but also nails the job.

Adaptable Web Designs

Ever tried using a site on your phone that looks like it’s been squashed by a pancake press? Yuck! In this age, websites should be like water, taking the shape of whatever container (read: device) they’re poured into. Our designs Think of them as your digital chameleons – they switch and swap to fit any screen size, making sure your sites always on its A-game. Read More

Why You Need to Have Your Google Ads Managed Professionally
Digital Marketing
Why You Need to Have Your Google Ads Managed Professionally
June 6, 2020 by in Digital Marketing

Online advertising is showing no signs of diminishing with year-on-year increases in spending expected to continue well into the 2020s and a predicted spend of around 500 billion US dollars by 2023. Google Ads also shows no sign of losing its mantle as the number one paid advertising platform online, with it accounting for around one-third of that spending.

This data should be highlighting to business owners the necessity for their online marketing to include Google Ads. After all, if Google Ads producing results for those businesses that use it, it have such a huge share of the market. The problem for many businesses is that if they have already started using Google Ads, they may not be getting the results they’d hoped for.

Those problems can cover a variety of issues, but there are one or two which tend to be more common than others. As you read through, if these sound like the problems you are facing then it probably time for you to consider employing a digital marketing agency that specialises in Google Ads and by doing so, turn your struggling campaigns, into profitable ones.

One which is often cited as the most common problem business owners face when they try to use Google Ads is lack of time to manage it. Read More

Social Media
What is Social Media Marketing?
May 18, 2020 by in Social Media

The Digital Age’s Game Changer

In a world where digital footprints are as significant as physical ones, understanding the essence of social media marketing is crucial for any business, especially in vibrant markets like Perth. But what exactly is social media marketing, and how can it revolutionise your business?

Defining Social Media Marketing

Social Media Marketing (SMM) is more than just posting on Facebook or tweeting on Twitter. It’s a powerful strategy that involves creating and sharing content on social media networks to achieve your marketing and branding goals. Read More

Which Types of Backlinks Have A Positive Impact on Your Website’s Ranking?
Digital Marketing
Which Types of Backlinks Have A Positive Impact on Your Website’s Ranking?
June 2, 2017 by in Digital Marketing

If you visit any website which discusses SEO and how to improve rankings on Google there will undoubtedly be some discussion, articles or information relating to backlinks. To prove the point, you are reading one of them right now, so it is fair to say professional SEO and backlinks are very much related.

Where the confusion, and sometimes reticence to use backlinks arise is not knowing which backlinks have a positive impact, and which backlinks are more likely to see you plunging down the rankings, or worse, wiped off them altogether, which has happened to countless websites.

Part of the problem is that there are so many ways in which you can create a backlink to your website, and just as many places online where you can link from. Add to this Google’s determination to clamp down on spam links, link farms and links which appear to be high quality but aren’t, it has become a cat and mouse game between the search engines, and those who use those blackhat tactics. Read More

Why You Should Be Using the Free Tools Google Provides
SEO
Why You Should Be Using the Free Tools Google Provides
July 23, 2016 by in SEO

Ask 10 SEO experts what SEO tools they use or recommend, and you will undoubtedly get 10 different answers. No one answer will be right, nor will any be wrong. The truth is that there are lots of tools available, and not one of them can provide you with all the information you might want for SEO purposes.

One thing that is certain; the tools which these consultants might be using will mostly be paid tools. The cost of each tool will range from as little as $10 per month to as high as $1000 per month for agencies who need high capacity and multiple user access for specific tools.

If you’re just getting started or do not like the idea of paying out for these tools, then you need to consider some tools that come from the very source that all these other tools are trying to second guess; Google. They have three tools which can help you with your website SEO, and they don’t cost you a single penny. Read More

What You Can Change on Your Webpages to Improve Their Search Engine Rankings
SEO
What You Can Change on Your Webpages to Improve Their Search Engine Rankings
October 12, 2015 by in SEO

A common mistake that many website owners make is thinking that improving their SEO ranking is something which can only take place away from their website. They clamour for backlinks and will make plans for a social media onslaught, and while these can help, a more sensible strategy would be to look at ways of improving the SEO on their own doorstep; in other words, their website.

One of the biggest benefits of working on your website to improve its SEO, is you are in full control of what you do. You can select which aspects of your website you want to work on, and in which order you do them.

You can choose the number of resources you want to employ in terms of time, effort, and possibly even funds, should you decide to outsource any of the work. Read More