SEO

SEO For Home Builders: The Ultimate Guide

Drive more leads and dominate your industry with proven SEO strategies.

Gone are the days when online presence was optional for homebuilders. As a custom home builder, you must tap into the robust online market to succeed in the industry.

Put simply, investing in SEO for home builders is a necessity.

With homebuyers relying heavily on search engines to research, you need SEO to reach your target audience.

In this guide, we’ll unveil homebuilders’ SEO for boosting online visibility and generating new leads. Keep reading to discover essential online marketing tips.

What is SEO and How Does it Help Home Builders?

SEO stands for Search Engine Optimization. It means optimizing your website to become visible to the target audience.

Why does a home builder need SEO?

Enhanced Visibility in a Competitive Market

As of 2023, there were about 200 million active websites worldwide. While that stat is generic, you’ve got a lot of competition in the homebuilder industry.

SEO is the key to standing out in such a marketplace. Research shows that most internet users don’t go past the first page of the internet. So, to stay visible, you need to rank high on SERPs. Read More

The Internet Changed Everything for Dentists (and Every Other Business)

Rewind 20 years and the landscape for attracting new dental patients looked vastly different. You had your location, your signs, maybe some ads in the local penny saver or Val-Pak mailers. If you were really going big, a TV or radio spot. But the game has totally flipped in the digital age.

These days, when someone needs just about any service (dentists included), their first stop is the internet. They pull out their phone and do a quick search for “dentists near me.” In a matter of seconds, Google is going to serve up a list of practices in their area.

And you know what? The order of that list might as well be etched in stone. Research shows that the first couple of listings on page one of Google get over 60% of the clicks. The third gets about 10%, and it just keeps dropping off from there.

So if your practice’s website isn’t in those top few spots for your local area, you’re basically invisible online. All your marketing dollars get flushed (more on that in a minute). That new patient lead just opened up another tab and booked with one of your local competitors without a second thought. Read More