SEO Case Study
Client: Divine Landscapes
Industry: Landscaping
Location: Sydney, NSW
Services Engaged: SEO, Website Development
Campaign Start: May 2019
Status: Ongoing SEO Campaign
517%
Increase Organic Traffic
The SEO Challenge
Divine Landscapes came to SLINKY in May 2019 facing some tough realities in Sydney’s crowded landscaping market:
Invisible online presence: Despite their quality work, potential customers simply couldn’t find them when searching for landscaping services online.- Competitors dominating search results: Other landscaping companies were capturing all the valuable first-page positions for searches that should have been bringing Divine Landscapes new business.
- Missing out on digital opportunities: Without strong online visibility, they were losing potential projects to competitors who ranked better in Google searches.
Our SEO Strategy
SLINKY took a multi-pronged attack to get Divine Landscapes visible in Sydney’s competitive landscaping scene. We broke our work into three main phases:
Phase 1: Market Research & Positioning
Our team dug deep into how Sydney residents search for landscaping services, mapping out the most profitable search queries in their area.
We restructured their website pages around these discoveries, ensuring every page spoke directly to what potential customers were typing into Google.
Phase 2: Behind-the-Scenes Website Fixes
A thorough site inspection revealed performance issues that were hurting their chances:
- Pages that loaded too slowly for today’s impatient users
- A website that looked terrible on smartphones and tablets
- Dead links and confusing navigation that frustrated visitors
We systematically addressed each problem and rebuilt their site foundation to work smoothly across all devices.
Phase 3: Building Online Authority
To establish Divine Landscapes as a trusted name in Sydney landscaping, we launched a dual approach of content creation and industry networking.
Our content team produced regular articles showcasing their expertise, while simultaneously building relationships with industry publications and websites to earn valuable mentions and links back to their site.
SEO Results
Within 6 months, we had seen substantial improvements across key performance indicators.
Organic Traffic
The client’s organic traffic grew by 517% from 2019 to the present day.
Organic traffic has continued to perform strongly.
Keyword Rankings
Primary keywords that were ranking on the 7th page of Google are now on the 1st page of Google, with some such as
- “Landscaper Sydney”: From 65 to 4
- “Landscapers Sydney”: From 75 to 2
- “Landscaping Sydney”: From 80 to 2
Overall, Divine Landscapes now dominate all their local areas in Sydney, such as St George, Allawah, Hurstville, Liverpool and Inner West.
Client Testimonial
Divine Landscapes has been thrilled with the outcomes so far. Here’s what they said about the collaboration with SLINKY:
Omar Malas, Director - Divine Landscapes
Summary
Divine Landscapes went from being practically invisible online to becoming one of Sydney’s most findable landscaping companies. Our systematic approach tackled their website problems, boosted their search visibility, and positioned them as a go-to choice for quality landscaping work.
The numbers speak for themselves – what started as a website that nobody could find has turned into a lead-generating machine that consistently brings in new enquiries and projects.
What’s Coming Up
Our work with Divine Landscapes is far from over. Here’s what we’re planning:
- Work on capturing even tougher search terms that could bring in higher-value commercial projects
- Roll out fresh content ideas to keep their audience engaged and attract new visitors to their site
- Strengthen their online reputation through strategic partnerships and industry connections
Want similar results for your business?
Drop us a line today, and we’ll show you how to turn your website into a client magnet.
