Land Surveys

SEO Case Study

Client: Land Surveys

Industry: Surveying Services
Location: Australia Wide
Services Engaged: SEO Consulting
SEO Campaign Launched: 2009

231%

Increase total organic visitors

The SEO Challenge

When Land Surveys began working with SLINKY in 2009, they were struggling with several critical issues that were blocking their digital growth:

Insufficient website visitors: Their online presence wasn’t generating enough qualified leads from potential clients searching for surveying services.
Poor visibility in search results: Key search terms related to land surveying weren’t ranking well, meaning competitors were capturing most of the available business online.
Lack of market recognition: Land Surveys needed to build their reputation and become recognised as a trusted authority in the surveying field.

SEO Case Studies - Land Surveys

Our SEO Strategy

At SLINKY, we crafted a tailored SEO programme to overcome these obstacles and achieve concrete results. Our methodology centred on three critical components:

Targeted Keyword Analysis
We kicked off with extensive research to discover profitable search terms that supported Land Surveys’ commercial goals.

We then refined their web pages, working on page structure, meta information, and keyword integration to align with user search behaviour.

Website Technical Upgrades
Our comprehensive review identified multiple technical barriers affecting site performance, such as:

Delayed page response times
Inadequate mobile functionality
Damaged links and navigation errors

We eliminated these technical obstacles and upgraded on-site features to improve visitor experience while boosting search engine recognition.

Content Strategy and Reputation Building
To elevate Land Surveys’ market position, we established an ongoing content programme, incorporating blog articles, client success stories, and sector-specific content.

We also executed a strategic networking campaign to obtain valuable backlinks from credible industry sources, which strengthened the website’s overall credibility and ranking power.