SEO Case Study
Client: Lone Pine Landscapes
Industry: Landscaping / Landscape Design
Location: Sydney, Australia
Services Engaged: Website development, SEO
Campaign Start: April 2017
Status: Ongoing SEO Campaign
568%
Increase Organic Traffic
The SEO Challenge
Lone Pine Landscapes came to SLINKY in April 2017 with a frustrating problem – their excellent work wasn’t translating into online success:
Digital disconnect: Despite creating beautiful outdoor spaces across Sydney’s Northern Beaches, their website wasn’t bringing in the enquiries they deserved.- Outranked by inferior competitors: Landscaping companies with less experience and lower quality work were appearing above them in Google searches.
- Wasted marketing budget: They were spending money on advertising that wasn’t working because their website couldn’t be found organically by people actively searching for landscaping services.
Our SEO Strategy
SLINKY built a Sydney-wide digital presence strategy that would showcase Lone Pine Landscapes’ quality across all their target areas. We executed this through three core initiatives:
Geographic Market Expansion
We mapped out how different Sydney suburbs search for landscaping services, creating targeted approaches for Northern Beaches, North Shore, and broader Sydney markets.
Their website was restructured to capture searches from high-value residential areas where their ideal clients live and work.
Showcase-Focused Website Redesign
Our technical audit revealed a website that wasn’t doing justice to their beautiful work:
- Image-heavy pages that loaded painfully slowly
- A design that looked unprofessional on tablets and phones
- Navigation that made it hard for visitors to see their portfolio
We completely rebuilt their online presence to showcase their stunning landscape projects while ensuring fast, smooth performance across all devices.
Premium Brand Positioning
To establish Lone Pine Landscapes as Sydney’s premium landscaping choice, we developed a content approach that highlighted their craftsmanship and attention to detail.
Featured project galleries, design insights, and educational content positioned them as master craftsmen, while strategic relationships with Sydney home and garden publications amplified their reputation across the city.
SEO Results
Within 6 months we had recorded significant progress.
Within 12 months, 20 of 21 targeted keywords now on Google’s first page, with organic traffic increasing over 568% from May 2017 through 2025.
Keyword Rankings
Key terms saw significant ranking improvements:
- “Landscaping Sydney”: Outside top 100 > to Position# 2.
- “Landscapers Sydney”: Outside top 100 > to Position# 2.
- “Landscaping North Shore”: Outside top 100 > to Position# 2.
- “Landscaping Northern Beaches”: Position# 13 to Position# 2.
Lone Pine Landscapes went from digital obscurity to becoming one of Sydney’s most visible landscaping companies online. Our geographic targeting strategy helped them capture high-value clients across multiple Sydney markets.
The brothers who started this business in 2010 now have a digital presence that matches the quality of their physical work – bringing in premium clients who appreciate exceptional landscaping.
What’s Ahead
Our ongoing work with Lone Pine Landscapes includes:
- Expanding into luxury residential markets across greater Sydney
- Creating seasonal content that keeps them visible year-round
- Developing referral partnerships with Sydney architects, builders, and design professionals
Want to showcase your expertise online?
Contact us today, and we’ll build you a digital presence that matches the quality of your work.
At SLINKY, we understand that great businesses deserve great online visibility. Get your free assessment and see how we can amplify your reputation.
