SEO Case Study
Client: ONE Shade Sails
Industry: Shade Sails
Location: Perth, WA
Services Engaged: SEO Consulting, Website development, Website hosting
Campaign Start: October 2017
Status: Ongoing SEO Campaign
97%
Increase Organic Traffic
The SEO Challenge
ONE Shade Sails reached out to SLINKY in October 2017 because their online presence wasn’t matching their quality reputation in Perth:
Buried in search results: When Perth residents searched for shade sails, ONE Shade Sails was nowhere to be found on the first few pages of Google.- Lost business to competitors: Every day, potential customers were choosing other shade sail companies simply because they appeared higher in search results.
- Local market invisibility: Despite being Perth’s premium shade sail specialists, they weren’t showing up for local searches in their own backyard.
Our SEO Strategy
SLINKY developed a Perth-focused digital marketing campaign designed specifically for ONE Shade Sails’ local market dominance. Our approach had three distinct elements:
Local Market Domination
We identified exactly how Perth residents search for shade sail services, then positioned ONE Shade Sails to capture these local searches.
Every page on their website was fine-tuned to speak directly to Perth customers, using the language and terms that locals actually use when looking for shade solutions.
Website Performance Overhaul
A complete technical review showed their website was letting them down:
- Frustratingly slow loading times
- Poor performance on mobile phones
- Broken internal links that confused visitors
We rebuilt their website foundation to work flawlessly across all devices and provide a smooth experience for every visitor.
Industry Leadership Positioning
To cement ONE Shade Sails as Perth’s shade sail experts, we created a content strategy that showcased their expertise and built industry connections.
Regular project features and educational content demonstrated their knowledge, while strategic outreach to industry websites and local Perth publications earned them valuable recognition and referrals.
SEO Results
Rankings: All primary keywords are all now ranking on the 1st page of Google with most at #1 position.
Analytics: Organic traffic between October 2017 through 2025 has seen an increase of over 97%
Keyword Rankings
Key terms saw significant ranking improvements:
- “Shade Sails Perth”: From 7 to 1
- “Commercial Shade Sails Perth”: From 3 to 1
- “Skyspan Umbrellas Perth”: From 3 to 1
Overall, ONE Shade Sails now ranks on the first page for 100% of their primary keyword phrases, compared to just 60% when the campaign began.
Client Review
Here’s what One Shade said about our SEO work.
Tom Broomhead, Shade Sails Manager
Case Study Summary
ONE Shade Sails transformed from being hidden online to dominating Perth’s shade sail searches. Our targeted local approach helped them reclaim their position as the city’s leading shade sail specialists.
Today, when Perth residents search for shade sails, ONE Shade Sails consistently appears at the top – exactly where a premium service provider should be.
What’s Next
We’re continuing to expand ONE Shade Sails’ digital footprint with:
- Targeting commercial and industrial shade sail markets across Western Australia
- Developing educational content that positions them as Perth’s shade solution experts
- Building partnerships with local Perth businesses and industry associations
Ready to dominate your local market?
Call us today, and let’s make your business the obvious choice for customers in your area.
