SEO Case Study
Client: The Landscape Association Limited
Industry: Landscaping
Location: Sydney, NSW
Services Engaged: SEO Consulting
SEO Campaign Launched: February 2020
408%
Increase Organic Traffic
The SEO Challenge
The Landscape Association Limited contacted SLINKY in February 2020 facing unique challenges as an industry body trying to serve Australia’s landscaping professionals:
Member disconnect: Landscape professionals across Australia weren’t finding the association when searching for industry resources, training, or professional support.- Industry fragmentation: Without strong online visibility, they couldn’t effectively unite and represent the landscaping industry or provide the central hub that professionals needed.
- Missed advocacy opportunities: Important industry issues and professional development opportunities weren’t reaching the landscaping community because their digital voice was too quiet.
Our SEO Strategy
SLINKY created a national industry leadership campaign to position The Landscape Association Limited as the central authority for Australia’s landscaping professionals. Our strategy involved three key pillars:
Industry Authority Development
We researched how landscaping professionals across Australia search for industry information, training, and professional resources.
Their website was transformed into a comprehensive industry hub, optimized to capture searches from landscapers seeking professional development, industry news, and business support.
National Reach Optimisation
Our platform analysis revealed a website that wasn’t serving the diverse needs of a national membership:
- Content that didn’t address different state regulations and requirements
- Search functionality that made it difficult to find relevant resources
- Member portal issues that frustrated existing members
We redesigned their digital infrastructure to serve landscaping professionals from Perth to Brisbane, ensuring every state’s unique needs were addressed.
Professional Community Building
To strengthen The Landscape Association Limited’s role as industry leader, we developed content that brought the landscaping community together.
Regular industry updates, professional development resources, and member success stories created an engaged online community, while strategic partnerships with trade publications and government bodies amplified their influence across the sector.
Organic Traffic
The client’s organic traffic grew by 408% from 2020 to 2021.
Organic traffic continued to perform strongly.
Keyword Rankings
Key terms saw significant ranking improvements:
- “Landscaper Sydney”: From outside top 100 to 10.
- “Landscapers Sydney”: From outside top 100 to 13.
- “Landscaping Careers”: From 12 to 4.
- “Landscaping Jobs Sydney”: From 33 to 9.
- “Landscape Designers NSW”: From 26 to 5.
Client Summary
The Landscape Association Limited evolved from a fragmented online presence to becoming the recognised digital home for Australia’s landscaping industry. Our national approach helped them truly serve their members coast-to-coast.
Today, when landscaping professionals need industry support, training, or advocacy, they know exactly where to find it – strengthening the entire profession.
Future Initiatives
We’re expanding The Landscape Association Limited’s impact through:
- Developing state-specific resource centres for local regulations and opportunities
- Creating online training platforms that serve members nationwide
- Building government and media relationships that amplify the industry’s voice
Need to unite your industry or community online?
Reach out today, and we’ll help you build the digital platform your sector deserves.
SLINKY specialises in creating industry-leading digital presences that bring communities together.
Schedule your consultation and discover how to become your industry’s central hub.
