We could list almost 100 different aspects of your website, but a more reasonable approach is to check the ones that are going to have the most impact, positively or negatively, depending on whether they are set up correctly or not.

They can be broken down into four different categories;

On-Site checks are probably the easiest as the can be done by simply looking your website and checking the most important SEO elements to ensure they are in place.

The first of these is the title and description of the website and ensuring they make it clear what the website is about.

Other simple on-site elements which must be checked are the headings used throughout the content and text formatting.

Sticking with the site’s content, this needs to be assessed to ensure it is relevant, and if it has not already been checked via an online duplicate checker it should be.

Other factors like content length, and it being fresh and up-to-date also apply.

Images on a website should have their SEO effectiveness checked, so this will mean alt text, filenames and file size all being audited.

In respect of the other on-site elements, the internal link structure needs to be optimised with the use of anchor text, the appropriate number of links on each page, and the repair or removal of broken internal links.

The linking structure, as well as the content, will determine how user-friendly your website is, and the more it is the better it is in terms of SEO Whilst the on-site checks have several elements, for an off-site audit you are only going to have to look at two.

These are backlinks and your competitors.

For your competitors using a tool like Ahrefs or SEMrush to analyse their websites can give you lots of data and information on how they are ranking where they are.

Using these insights allows you to emulate and improve upon the SEO for your website.

Backlinks will always be part of any SEO activity, so ensuring both the number and the appropriateness of the links to your website is optimal will help.

You should be using this part of the audit to determine what opportunities exist for you to acquire further backlinks.

The technical SEO audit will reference several elements of your website, but these will be what could be considered ‘back of house’ rather than customer-facing and tend to be mostly for Google’s benefit when its spiders crawl the website.

The list of items that need to be optimized includes the following:

In addition to all of these you also need to have your website registered on the Google Search Console. This alone can tell you many elements of your website that are or are not optimised, which makes any Perth SEO audit more complete.

Social media may not have the same significance as some the technical or on-page elements, but it influences and can affect the ranking of a website.

You can choose any of the myriad of social media sites out there but the bigger ones such as Facebook, Twitter, Instagram, Pinterest and LinkedIn do carry more weight.