SEO Case Study
Client: Perth Landscapes
Industry: Landscape Design & Construction
Location: Perth, WA
Services Engaged: Digital Marketing, SEO, Website Strategy
SEO Campaign Launched: July 2020
1,366%
Increase Organic Traffic
The Challenge
Perth Landscapes had the expertise on the ground but lacked a digital presence that matched the quality of their physical work. In 2020, they were largely invisible online with very low engagement.
To grow the business, they needed a digital marketing strategy that would not only find new customers but also build brand authority in the Perth metro area.
Our Strategy
Our goal was to transform the website into a high-performing lead generation tool.
Search Engine Marketing: We implemented a long-term SEO strategy to ensure the brand appeared whenever Perth homeowners searched for garden transformations.- Content & Brand Authority: By showcasing their portfolio through an optimised user experience, we increased direct brand recognition.
- Conversion Optimisation: We focused on making it easier for visitors to move from “browsing” to “enquiring.”
Marketing Results
The results represent a total transformation of their online business:
- Traffic Explosion: Total monthly traffic soared by 1,366%.
- Brand Awareness: Direct traffic (people searching specifically for the brand) increased by 2,057%.
- Market Leadership: Perth Landscapes is now a dominant digital force in the local home improvement industry.
- Clarity & Audit: We deep-dive into your current data. What is working? Where are you losing money? We audit your competitors to find the gaps they’ve left open.
- Market Positioning: We define your “Unique Value Proposition.” Why should a Perth customer choose you over the guy down the road? We sharpen your message until it’s irresistible.
- Omnichannel Strategy: We map out the customer journey. We ensure your SEO, Paid Ads, and Email Marketing work in a unified loop to capture and nurture leads.
- Agile Execution: Our team of specialists deploys the strategy. We move fast, focusing on “Quick Wins” while building long-term organic authority.
- Data-Driven Scale: We review the numbers monthly. We cut what doesn’t work and double down on the high-performers to scale your revenue.
