Parents choose a childcare centre with great care. They search by suburb and compare a handful of centres before they book a tour.
We have worked with childcare and early learning centres in Perth. We help centres fill vacant places and find good educators.
You deal directly with senior people, with no account managers and no lock-in contracts.
Enrolment is a long decision made from a short list
A family may stay with one centre for several years. Parents take their time, and they look for signs that their child will be safe and happy.
Occupancy also moves room by room. A centre can have a long waitlist for the nursery and empty places in the pre-kindy room at the same time.
Good marketing follows those gaps, rather than sending the same message to every family.
Found by suburb, centre by centre
Parents search for “childcare Baldivis” or “early learning centre near me”. Google Maps does much of the work.
Each centre needs its own Google Business Profile, with accurate hours and a steady flow of reviews. It also needs its own page that answers local questions, from parking to nearby schools.
For groups with several centres, each one has to stand on its own in local search. The group brand then builds trust across all of them. Our SEO work covers both.
Your quality rating, shown accurately
Every approved service has a National Quality Framework rating, and parents can look it up on the Starting Blocks website.
We help you show your current rating accurately and explain what it means in plain words. We never present a rating you don’t hold, and we update pages when a rating changes.
The real persuasion comes from the detail behind the rating, such as your educators and your daily routine.
Tours, enquiries and Child Care Subsidy questions
The tour is often where a family decides. We make booking one simple from every page, on a phone, in under a minute.
Parents also want to know what care will cost after the Child Care Subsidy. A clear page that explains how the subsidy works, with links to Services Australia for current rules, removes a common reason to hesitate.
Every tour booking, waitlist form and call is tracked, so you can see which marketing fills places.
Photos, privacy and consent
Real photos help sell a centre, but children’s privacy comes first.
We only use images of children with written parental consent for that use. We favour photos of rooms, play spaces and educators at work.
We also suggest checking that your consent forms cover your website, social media and advertising, in line with current national guidance on images of children.
Recruiting educators
Staffing limits how many children you can enrol, so recruitment is part of your marketing.
A clear careers page and well-targeted job ads help you reach qualified educators near your centres. We run recruitment separately from enrolment campaigns, so neither eats into the other’s budget.
Practical guides
Childcare Marketing in Perth: A Practical GuideHow Perth parents choose a childcare centre, and what your website, profiles and marketing need to cover.Read the guideGoogle Ads for Childcare Centres in PerthTargeting, exclusions, tour tracking and budget thinking for Perth childcare centres running Google Ads.Read the guide
FAQ’s
Q: Can we use our National Quality Framework rating in our marketing?
Yes, as long as it is your current rating and you show it accurately. Parents can check ratings on the Starting Blocks website, so any mismatch damages trust quickly. We follow ACECQA’s guidance on displaying ratings and update your pages and profiles after each new assessment. A rating works best alongside the everyday detail that shows how your centre runs.
Q: How do you handle photos of children?
We only use photos of children where parents have given written consent for that specific use, and we keep names and other identifying details out of captions. Many centres rely more on photos of rooms, play spaces and activities. We also suggest reviewing your consent forms so they clearly cover your website, social media and any advertising.
Q: Can marketing help when only some rooms have vacancies?
Yes. Vacancies usually sit in particular rooms or on particular days, such as a quiet Friday in the toddler room. We can aim ads and posts at those gaps for the centres that need them, and pause spending where you are full. That keeps your budget working on places you can actually fill.
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Ready to fill your rooms?
More of the right families, at the centres that need them.
