Mining services work in WA is often decided long before a tender lands. Contracts officers and maintenance planners build supplier lists from people they know, people colleagues recommend, and companies they can find and check quickly online.
If your business is hard to find, or your website looks thin next to your actual capability, you can be left off a list you never knew existed.
This guide is for owners and managers of mining services and equipment hire businesses. It sits under our mining services marketing page and covers the practical side of being found and trusted.
How mining buyers search and choose
Mining buyers search by capability and place. A maintenance superintendent in Newman looks for “dry hire 30 tonne excavator Pilbara” or “water cart hire Port Hedland”. A contracts officer in a West Perth head office might search “shutdown labour hire WA”.
Very few of them search “mining services”. That phrase mostly brings job seekers.
When they find you, they check whether you can actually work on their site. That means equipment that meets site standards and crews with the right tickets and inductions. It also means a safety record you can talk about and the logistics to reach a remote location.
Relationships still carry most mining work. Your online presence supports them, and it is often the first thing a new contact checks after meeting you at a site or a conference.
Your website
Structure it around your plant and services
For hire businesses, give each class of equipment its own page. Excavators, water carts and light vehicles are each found through different searches.
On each page, list models, sizes and attachments. Include site-ready features such as fire suppression, reversing cameras or mine-spec fit-out, where your fleet has them.
For contracting and technical services, give each service its own page. Explain the scope, the typical crew and equipment, and the commodities or site types you have worked on.
Show where you operate
Say clearly which regions you service and how. If you have a depot in Karratha or Kalgoorlie, give it a page with its own address and contact details.
If you mobilise from Perth, explain your lead times and how you manage travel, accommodation and FIFO rosters. Buyers want to know you have done it before.
Credibility that procurement can verify
- Safety, quality and environmental certifications, such as ISO 45001, ISO 9001 and ISO 14001, where you hold them.
- Prequalification and vendor registrations, including the contractor management platforms your clients use.
- Your approach to site inductions, fatigue management and maintenance records.
- Aboriginal engagement and local content, where you have genuine partnerships or Supply Nation registration.
- Insurances, and the person to contact for tender documents.
Keep a current capability statement as a PDF on the site. Procurement teams often want one on file before adding you to a vendor list, and a quick download saves them an email.
Our web design work for resources businesses follows this structure.
Google Business Profile and reviews
Set up a Google Business Profile for each depot or yard that has staff and signage. Regional profiles help you show in map results for searches made in or about that town.
Do not create profiles for places where you have no physical presence. Google’s guidelines do not allow it, and suspended profiles are common in this sector.
Reviews are harder to get from mining clients, as many site staff are not allowed to post publicly about suppliers. Ask contacts at smaller operators, subcontracting clients and local businesses you work with. A few honest reviews still help.
Content worth writing
Write the content a site supervisor or procurement officer would find useful. Good topics include how you prepare a machine to meet a mine’s entry requirements, or what a typical shutdown mobilisation looks like from your side.
Project summaries are strong evidence, as long as you have permission. Many mining clients restrict what suppliers can say, so check your contracts before naming a site or company.
Region pages work when they contain real local detail. A Pilbara page should talk about the Pilbara, not repeat the Perth page with the town name changed.
Our SEO work for resources clients focuses on capability and region terms like these.
Paid search
Google Ads is well suited to equipment hire and urgent service work, where a buyer needs plant or a crew soon. It is less useful for major contracts awarded through formal tenders.
Our page on Google Ads for mining services covers targeting, exclusions and tracking.
LinkedIn and email
LinkedIn is where most WA mining professionals keep their working profile. Contracts managers, superintendents and engineers move between companies often, and they take their supplier memory with them.
Keep your company page active with new plant, completed mobilisations and team news. Ask your managers to keep their own profiles current and to connect with the people they meet on site.
A short email update to past and current clients a few times a year helps you stay in mind as people change roles. Our social media and email marketing services can support both.
Safety rules and claims
Mines in WA operate under the Work Health and Safety Act 2020 and the Work Health and Safety (Mines) Regulations 2022. The state’s mining safety regulator sits within the Department of Energy, Mines, Industry Regulation and Safety. Check the department’s current name and guidance before quoting it, as agency names change.
Your marketing should only describe safety systems, certifications and site approvals you currently hold. A claim that fails a prequalification audit can cost you far more than one job.
Respect client confidentiality. Logos and photos taken on a client’s site usually need written permission.
Measuring enquiries
Track website calls, quote and hire forms, and capability statement downloads as separate actions. Add a simple “how did you hear about us” question to your booking or quote process.
Mining contracts can take many months to land, so look at the trend across a full year. A vendor registration request that arrives through your website is a result, even if the first order comes later.
Our digital marketing reports focus on these enquiries rather than traffic alone.
A short checklist
- A separate page for each equipment class or service.
- Regions and depots clearly listed, with real local detail.
- Certifications, prequalification and insurances shown and current.
- A capability statement available to download.
- A Google Business Profile for each staffed depot, and no others.
- Client permission checked before naming sites or using photos.
- Active LinkedIn company and staff profiles.
- Call, form and download tracking in place.
If you’d like help with any of this, we are happy to talk. SLINKY is a Perth digital agency founded in 1998. You deal directly with senior people, and there are no lock-in contracts. Request a free quote to get started.
