Alright, colour enthusiasts and brand buffs, grab your Pantone swatches and let’s dive into the technicolour world of choosing the perfect palette for your brand identity!
Picking colors for your brand might seem as simple as pointing at a rainbow and saying, “I’ll take that one, that one, and… ooh, that pretty one too!” But trust me, there’s more to it than that. It’s like trying to choose the perfect outfit for a first date – you want to make a great impression, show off your personality, and hopefully not end up looking like a walking traffic light.
So, how do you pick the right colours without feeling like you’re playing pin the tail on the donkey while blindfolded? Well, grab a cup of coffee (or tea, or heck, even a margarita – I won’t judge), and let’s break it down.
First things first: Why does colour even matter?
Well, let me tell you a little story. Back in my early days as a designer, I worked with a client who insisted on using brown and yellow for their children’s toy store. “It’ll be unique!” they said. “It’ll stand out!” they said. Yeah, it stood out alright – like a sore thumb at a hand model convention. Read More
