Those who own or manage a dental clinic know that the success of the company will ultimately come down to one thing: the number of clients that you can successfully service.
Obviously, having excellent, high-quality services to sell is vitally important, but as you may well know, many dental clinics fall by the wayside. The issue is that they cannot see enough clients to be profitable, and the causes of that are likely to be a lack of client streamlining, poor marketing, and a lack of prospects and leads.
So, once any client streamlining is worked through, you can focus on client leads. If a lack of leads is an issue, the obvious solution is to generate more leads. Let’s look at four highly effective ways that dental clinics can generate leads from their online marketing. But before we do, there is one thing we need to discuss: what you define as a lead.
What Is a Lead?
If you ask ten different sales and marketing experts to define a lead, you can expect to hear ten different answers. Some might say the second you have any kind of contact with someone online, no matter how fleeting, they are a lead. Read More
