SEO Case Study
Client: Communikids Speech
Industry: Allied Health
Location: Perth, WA
Services Engaged: Digital Marketing, Local SEO, Website Maintenance
SEO Campaign Launched: February 2022
680%
Increase Organic Traffic
The Challenge
In the competitive allied health sector, being found by local families is vital.
When we began working with Communikids Speech in 2022, their online reach was quite limited. They needed a digital marketing partner to help them reach more parents and ensure their speech pathology services were the first choice for families in Perth.
Our Strategy
We took a multi-channel approach to increase their digital footprint:
Local Market Dominance: Through a targeted local SEO and marketing strategy, we ensured Communikids appeared in front of parents at the exact moment they were seeking support.- Trust & Engagement: We focused on highlighting the clinic’s expertise, helping to turn website visitors into clinic enquiries.
- Sustainable Growth: Our strategy focused on building long-term organic value, reducing the need for expensive paid advertising.
Marketing Results
The clinic’s digital reach has expanded significantly since 2022:
- Total Reach: A 680% increase in total website traffic.
- Organic Success: A 556% increase in organic search visitors.
- Direct Engagement: Direct traffic increased by 326%, showing much stronger brand recall within the local community.
- Clarity & Audit: We deep-dive into your current data. What is working? Where are you losing money? We audit your competitors to find the gaps they’ve left open.
- Market Positioning: We define your “Unique Value Proposition.” Why should a Perth customer choose you over the guy down the road? We sharpen your message until it’s irresistible.
- Omnichannel Strategy: We map out the customer journey. We ensure your SEO, Paid Ads, and Email Marketing work in a unified loop to capture and nurture leads.
- Agile Execution: Our team of specialists deploys the strategy. We move fast, focusing on “Quick Wins” while building long-term organic authority.
- Data-Driven Scale: We review the numbers monthly. We cut what doesn’t work and double down on the high-performers to scale your revenue.
