SEO Case Study
Client: Culshaw Miller Lawyers
Industry: Legal Services
Location: Perth, Adelaide & Melbourne Australia
Services Engaged: SEO, Website Development, Website Hosting
SEO Campaign Launched: 2010
Organic Ranking Domination
The Start
Culshaw Miller is part of the Hunt & Hunt Legal Group in Australia and is a leading family and commercial law firm. Led by Chief Executive Officer Jeremy Culshaw, with over 25 years of experience practising in family law, he is an Accredited Family Law Specialist.
Starting from an office in Northbridge Perth, Culshaw Miller is now situated in St Georges Terrace, Perth and Hindmarsh Square, Adelaide along with a partner office in Melbourne.
History
We were first engaged by Shann Law in 2010 and then by Culshaw Miller in 2012 following the merger of Marks & Sands and Shann Law to form Culshaw Miller Legal Group Pty Ltd.
The Challenge
Back in 2010, like most of their competitors they had very little search engine exposure. Our aim was to help our client gain long-term, cost-effective organic traffic via Google.com.au for their main website, and then over the years increasingly to their other group websites as well.
The Solution
Over the years, our web design team have developed several websites for their main business culshawmiller.com.au along with several for their affiliated companies, such as acceleratefamilylaw.com.au, culshawmillerbadenoch.com.au and culshawmillercriminallawyers.com.au
Website development was followed up with competitor analysis, internal and external link building strategies, which included blogging, citation building and other on-going strategies.
The Results
Culshaw Miller dominated the organic search engine rankings throughout our successful partnership, achieving top positions for the majority of their keyword groups in the highly competitive Australian legal services sector.
Without divulging our client’s exact results, their websites were attracting many thousands of organic visitors per month across their target cities.
- Clarity & Audit: We deep-dive into your current data. What is working? Where are you losing money? We audit your competitors to find the gaps they’ve left open.
- Market Positioning: We define your “Unique Value Proposition.” Why should a Perth customer choose you over the guy down the road? We sharpen your message until it’s irresistible.
- Omnichannel Strategy: We map out the customer journey. We ensure your SEO, Paid Ads, and Email Marketing work in a unified loop to capture and nurture leads.
- Agile Execution: Our team of specialists deploys the strategy. We move fast, focusing on “Quick Wins” while building long-term organic authority.
- Data-Driven Scale: We review the numbers monthly. We cut what doesn’t work and double down on the high-performers to scale your revenue.
