SEO Case Study
Client: Land Surveys
Industry: Surveying Services
Location: Australia Wide
Services Engaged: SEO Consulting
SEO Campaign Launched: 2009
231%
Increase total organic visitors
The SEO Challenge
When Land Surveys began working with SLINKY in 2009, they were struggling with several critical issues that were blocking their digital growth:
Insufficient website visitors: Their online presence wasn’t generating enough qualified leads from potential clients searching for surveying services.- Poor visibility in search results: Key search terms related to land surveying weren’t ranking well, meaning competitors were capturing most of the available business online.
- Lack of market recognition: Land Surveys needed to build their reputation and become recognised as a trusted authority in the surveying field.
Our SEO Strategy
At SLINKY, we crafted a tailored SEO programme to overcome these obstacles and achieve concrete results. Our methodology centred on three critical components:
Targeted Keyword Analysis
We kicked off with extensive research to discover profitable search terms that supported Land Surveys’ commercial goals.
We then refined their web pages, working on page structure, meta information, and keyword integration to align with user search behaviour.
Website Technical Upgrades
Our comprehensive review identified multiple technical barriers affecting site performance, such as:
- Delayed page response times
- Inadequate mobile functionality
- Damaged links and navigation errors
We eliminated these technical obstacles and upgraded on-site features to improve visitor experience while boosting search engine recognition.
Content Strategy and Reputation Building
To elevate Land Surveys’ market position, we established an ongoing content programme, incorporating blog articles, client success stories, and sector-specific content.
We also executed a strategic networking campaign to obtain valuable backlinks from credible industry sources, which strengthened the website’s overall credibility and ranking power.
SEO Results
Within 12 months, we had increased their total organic visitors by 231%.
- Clarity & Audit: We deep-dive into your current data. What is working? Where are you losing money? We audit your competitors to find the gaps they’ve left open.
- Market Positioning: We define your “Unique Value Proposition.” Why should a Perth customer choose you over the guy down the road? We sharpen your message until it’s irresistible.
- Omnichannel Strategy: We map out the customer journey. We ensure your SEO, Paid Ads, and Email Marketing work in a unified loop to capture and nurture leads.
- Agile Execution: Our team of specialists deploys the strategy. We move fast, focusing on “Quick Wins” while building long-term organic authority.
- Data-Driven Scale: We review the numbers monthly. We cut what doesn’t work and double down on the high-performers to scale your revenue.
