Most landscaping jobs in Perth are won before the phone rings.
A homeowner in Baldivis or Kingsley looks at your photos and reads a few reviews. Then they decide whether you are the right person for their limestone walls or new lawn. By the time they call, they have usually picked two or three businesses to compare.
This guide covers the marketing that matters for a Perth landscaping business. It sits under our landscaping marketing page and is written for owners who want more of the right enquiries.
How Perth customers search for a landscaper
People rarely search for “landscaper” on its own. They search for the job and the area.
Think of searches like “limestone retaining walls Baldivis”, “synthetic turf Perth”, “reticulation repairs Joondalup” or “garden makeover Applecross”. In Perth, people say “retic”, so your website should use the same word.
There are two kinds of buyer. Someone with a broken solenoid or a patchy lawn wants a quick fix and will often call the first business that looks reliable.
Someone planning a full front yard or a pool surround takes weeks. They compare portfolios and ask for several quotes. They also notice how quickly and clearly you reply.
Timing matters too. Spring and early summer are the busy months.
Autumn is the best planting window on Perth’s sandy soils, and the winter sprinkler switch-off is a good time to sell reticulation upgrades. Your marketing should follow that calendar.
Your website
The pages it needs
Give each main service its own page. Retaining walls, paving, turf, reticulation, garden design and maintenance all attract different searches, and one long “services” page will struggle to rank for any of them.
Add area pages only for the parts of Perth you genuinely work in, such as the northern corridor or the hills. Each one should show real jobs from that area, not the same text with a new suburb name.
A project gallery is worth the effort. Label each project with the suburb, the work done and the materials used.
Trust signals
- Photos of your own work, with before and after shots where you have them. Stock images undo a lot of trust.
- Your licences, registrations and insurance, stated clearly.
- How long you have been trading and who will actually be on site.
- Recent Google reviews, shown on the page or linked.
The enquiry path
Most visitors arrive on a phone, often standing in the yard they want fixed. Make the number tap-to-call and keep the form short.
Ask for the suburb, the type of job and a rough budget range, and let people upload a photo. Then tell them when they will hear back. Our web design team builds landscaping sites around this kind of enquiry path.
Google Business Profile and reviews
For local jobs, the map results at the top of Google often get more calls than the website itself.
Choose your primary category carefully and add secondary categories that match real services, such as irrigation work if you do it. If you work from home, set yourself up as a service area business and list the suburbs you actually cover.
Add photos of finished jobs regularly. A short post with three or four photos of a completed garden is quick to do and keeps the profile active.
Ask for reviews at handover, while the client is standing in their new garden. Send the review link by text the same day, then reply to every review you receive.
Do not offer discounts or gifts in exchange for reviews. Google’s policies do not allow it, and it can create problems under consumer law as well.
Content worth writing
The best content answers questions your clients already ask you on site. A few that suit Perth:
- Which plants cope with salt wind in coastal suburbs such as Cottesloe or Mindarie.
- Limestone blocks or concrete sleepers for retaining walls, with honest pros and cons.
- When to lay new turf in Perth, and how the watering roster applies to new lawns. Point readers to Water Corporation for the current rules.
- How to set up a waterwise garden on sandy soil.
- What happens on a typical garden build, week by week.
Project write-ups also work well. A short story of a real job, with photos and the client’s brief, helps both buyers and search engines. This content is part of good SEO, which is one piece of the overall plan.
Paid ads
Google Ads suit landscapers who want work quickly, or who want to fill a quiet patch in winter. They also help with high-value jobs where a single booking pays for the month.
The trick is tight targeting by service and suburb, plus a few landscaping-specific exclusions. We cover this in detail in Google Ads for landscapers in Perth, and you can read about our Google Ads management service.
Social media and email
Landscaping is visual, so Instagram and Facebook can work well. Short videos of a garden going from bare sand to finished planting are easy to film on your phone.
Social media mostly builds familiarity, while Google brings the enquiries. See our social media marketing page if you want help with it.
Email suits businesses with maintenance clients. A simple seasonal note, such as a reminder to check the retic before summer or to plan autumn planting, can bring back past clients. Our email marketing service can set this up.
Rules and credentials to get right
Landscaping covers several regulated trades in WA, and your marketing should be accurate about what you are allowed to do.
- Some structures, such as certain retaining walls, decks and pergolas, may need a building permit from the local council. Larger building jobs may also need a registered building contractor. Check the current rules with Building and Energy WA.
- Connecting reticulation to the mains supply and fitting backflow prevention is plumbing work and needs a licensed plumber.
- Mains-voltage garden lighting needs a licensed electrician.
- Check Before You Dig Australia before any excavation.
- Commercial sites usually expect construction induction cards (the White Card), a safety management system and current insurance.
Only list credentials you hold. If you use a licensed plumber or electrician as a subcontractor, say so plainly rather than implying you hold the licence yourself.
Measuring enquiries
Website visits are not the goal. Booked jobs are.
Set up Google Analytics to record form submissions and phone calls as key events. Use call tracking on the website so you can see which calls came from ads and which came from search.
Ask every new client how they found you, and record it in your job management software. Once a month, look at enquiries and won jobs by service and by suburb. That shows you where to spend more and where to pull back.
A short checklist
- A separate page for each main service, using the words Perth clients use.
- A project gallery labelled with suburb and materials.
- Tap-to-call and a short form with photo upload.
- A complete Google Business Profile with fresh photos.
- A review request sent on the day of handover.
- Licences and insurance shown accurately.
- Call and form tracking, checked monthly against jobs won.
- A marketing calendar built around spring, summer and autumn planting.
Getting help
If you’d like help with any of this, SLINKY has worked with Perth businesses since 1998. You deal directly with senior people, and there are no lock-in contracts. Ask for a free quote and we will look at where your enquiries are coming from now.
