Surveying firms serve a wide mix of clients. A homeowner planning a subdivision, a builder who needs a feature survey, a civil contractor needing set-out, and a mining company needing volume pickups all search in different ways.
Most surveying websites list every service on one page and leave it there. That makes it hard for any of those clients to find the firm, or to tell whether it has done their kind of job.
This guide covers a more practical approach. It sits under our surveying marketing page and is written for owners and principals of WA surveying firms.
Who searches and how they choose
Surveying clients search for the exact service and the place it is needed. Common searches include “feature and contour survey Perth”, “subdivision surveyor Bayswater”, “strata survey Perth” and “boundary re-peg survey”.
Commercial clients add more detail. An engineer might search “as-constructed survey WA”, while a developer might look for “civil set-out surveyor Perth” or “drone survey earthworks”.
Homeowners choose on clarity and responsiveness. They want to understand the process, the likely steps with the council and the Western Australian Planning Commission, and when they will hear back.
Builders, developers and engineers choose on reliability. They want to know you will turn work around on time, and that your plans and data will be accepted without rework.
Your website
A page for each service
Treat each service line as its own search market. Feature and contour surveys, subdivisions, strata and survey-strata, boundary re-pegs, construction set-out, as-constructed surveys, and mining or drone work each deserve a page.
On each page, explain who the service is for, what you deliver, which file formats you supply, and roughly how the process runs. Homeowner pages should be plain and reassuring. Commercial pages can be more technical.
Pages for where you work
If you work across Perth, WA and interstate, say so clearly. Pages for the regions and states where you take on projects help you appear in those searches.
Each page should say something real about the work you do there. Avoid copies of the same page with the place name changed.
Credentials buyers look for
- Licensed surveyors on staff, with their names and the states they are licensed in.
- Professional body memberships.
- Professional indemnity and public liability insurance.
- Drone operator approvals from CASA, if you fly drones commercially.
- Quality and safety certifications, and prequalification, for civil and mining clients.
The enquiry path
Make the quote form ask for the property address, lot number if known, and the type of survey needed. Let people upload plans or drawings.
Include a phone number on every page. Builders and site managers often call from site.
Our web design team builds technical service sites around this structure.
Google Business Profile and reviews
A Google Business Profile matters for homeowner and builder work, where many searches show map results first. Choose the most accurate category, add each service, and include photos of your team in the field.
Homeowners are usually happy to leave a review once their subdivision or survey is complete. Ask at that point, with a direct link.
Builders and architects who use you often can also be asked. Their reviews carry weight with other trade clients.
Content worth writing
Many surveying searches start with a question. Homeowners ask how a subdivision works in WA, what a feature survey shows, or whether they need a re-peg before building a fence.
Answer these questions on your site, in plain language. Keep advice general and suggest readers check current planning rules with their council and the WAPC, as requirements change.
For commercial clients, project pages are strong evidence. Describe the type of project, the surveying work involved and any challenges, with permission from the client where you name them.
Our SEO work for surveying firms targets each service and region separately, which suits this kind of content.
Paid search
Google Ads suits homeowner and builder work, where people search when they are ready to book. Feature surveys, re-pegs and subdivision enquiries often respond well.
Our page on Google Ads for surveyors covers targeting, exclusions and tracking.
Tenders, LinkedIn and email
Larger civil, infrastructure and resources projects are often awarded through tenders or panel arrangements. Keep a current capability statement on your site, listing services, equipment, licensed staff, regions and relevant project types.
LinkedIn suits surveying well. Engineers, project managers and developers use it, and many check a firm’s people before sending a tender invitation. Keep your senior surveyors’ profiles current, and share completed projects on the company page.
Email works for builders, architects and developers who send you repeat work. A short update a few times a year keeps you in mind when their next project comes up.
Our social media and email marketing services can support both.
Licensing and claims
Cadastral surveying in WA must be carried out by a licensed surveyor, registered with the Land Surveyors Licensing Board of Western Australia. Other states run their own licensing, so a firm working interstate needs to show it has licensed surveyors for that state.
Only describe licences, registrations and approvals your team currently holds. Check current requirements with the relevant board before stating them on your site.
Be careful with timeframes. Approval times with the WAPC, local councils and Landgate depend on them, not you, so describe your own turnaround instead.
Measuring enquiries
Track calls, quote forms and capability statement downloads separately. Record which service each enquiry is for, as a subdivision and a set-out job have very different value.
For commercial work, note which tenders and panel invitations came through your website. Those can take months to turn into work.
Our digital marketing reporting focuses on these enquiries rather than traffic alone.
A short checklist
- A separate page for each surveying service.
- Region and state pages for where you genuinely work.
- Licensed surveyors, memberships and insurances clearly listed.
- A quote form that asks for the address and survey type, with file upload.
- A complete Google Business Profile and a review request at job completion.
- A current capability statement for tenders and panels.
- Active LinkedIn company and staff profiles.
- Call, form and download tracking in place.
If you’d like help with your surveying firm’s marketing, we are happy to talk. SLINKY is a Perth digital agency founded in 1998. You deal directly with senior people, and there are no lock-in contracts. Request a free quote to get started.
