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SEO Perth

Ready to increase yourSEO traffic?
SLINKY is a leading, results-driven SEO agency based in Perth, providing search engine optimisation services.

Our SEO company will optimise your online presence and boost your website’s visibility and rankings, increasing customer engagement, conversions, and business growth.

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    Improve your search rankings in 2023
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    Increase organic website traffic
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    Convert traffic to sales
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    Grow your brand
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    The best SEO packages in Perth
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* SEO * Keyword Research * Link Building * SEO Audit * Local SEO * On-Page SEO * Off-Page SEO * Generative AI SEO * SaaS SEO * WordPress SEO * Small Business SEO * eCommerce SEO * eCommerce SEO * Magento SEO * Shopify SEO * BigCommerce SEO * Technical SEO * Mobile SEO * SEO Website Migration * GA4 Migration * Google Penalty Assessments

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Perth SEO Specialist


Perth SEO Specialist.

Need an SEO Specialist in Perth?

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    No Setup Fees
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    Unlimited Keywords
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    No Binding Contracts
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    Your Own Project Manager

Talk to Peter Brittain today about your SEO goals. (08) 6102 1222

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Our digital marketing experience, analytics expertise and marketing strategies equal exceptional SEO results.

Peter Brittain

How We Do SEO

How We Do SEO

Our professional SEO experts combine algorithm expertise, great content, and authoritative back-links to position your business where it belongs in Google’s organic search results – and keep it there. 

We can help you with anything with Search Engine Optimisation – whether an SEO site migration or a complete digital marketing strategy. We have the in-house expertise to build your business online. Over the years, we’ve worked on hundreds of websites of all shapes and sizes across almost every business sector.

Talk to an SEO consultant today.

Our SEO Services

At SLINKY, we know that time is money.

We offer our clients a ‘friction-free’ SEO service. Our Perth-based SEO experts carry out our SEO services. Our professional Search Engine Optimisation approach will give you the confidence to concentrate on your business. SEO should be the beginning of your company’s digital marketing strategy, which is why our SEO Specialists will conduct an initial full-scale analysis of your website to find the best overall strategy that will give you the best ROI.

We keep you in the ‘know.’

As our client, you deserve to be kept in the loop regarding your website’s SEO strategy. Our digital marketing company ensures that we take our clients through every step of the way. We keep you updated by reporting monthly with detailed ‘Ranking Reports’ and simple-to-read ‘Website Analytics’ summaries.

Our SEO Services

Seo Packages

SEO Packages

SEO Done Correctly Can Generate Excellent ROI Over A 12-Month Period.

The package we recommend will usually depend on how competitive your industry is and how wide your target locations are ie, local, city, or national.

Read more about SEO pricing or Call us today in Perth: (08) 6102 1222

We always look to build long-term, mutually beneficial client relationships where the client always gets a superior Return on Investment (ROI). SEO done correctly is a long-term, ongoing process, and our SEO Perth Specialists’ focus is on long-term accountability. 70% of users click on the results on the first page of a search engine, with over 25% of people clicking the first Google search result. This means that your website needs to appear on the front page and as high up as possible for keyword phrases that your prospective customers might type into Google when searching for products and/or services such as yours.

Search Engine Optimisation (or SEO) is of great importance for any business website. Without SEO Perth, the chances of your website making it to the front page of Google’s search results will be slim. Without high rankings, your website traffic will be low. Without website traffic, your website ‘users’ will be non-existent. Without ‘website users, ’ your sales/profit from your online business will be slim.

The SEO audit will assess how good or how bad a website is optimised. It will include competitor research, crawling and indexing, accessibility, loading latency, link analysis, keyword analysis, content evaluation, site architecture, and design review. Our SEO audits allow clients to discover those issues by examining both on-page and off-page elements affecting ranking performance. This enables us to deliver the best SEO services, leading to your online success.

An SEO audit can occur whenever a business owner wishes to assess whether their website’s search engine ranking is good or bad. SEO audits can be quick or in-depth. A quick audit can check easily obtained data such as domain and page authority. These metrics can give a quick view of the domain age and history of websites that link to your website.

Local search (or Local SEO) is a strategy for businesses that want to sell their services or products to a local target market. They may target their local suburb (or multiple suburbs) or region. It is an SEO strategy that has become more popular in recent years, following the trend of people wanting to search for businesses and services near them. They may search for a product or service and add their city, region, suburb, or even their postal or zip code to the search.

SPE provides local SEO services for businesses that will help you get your business, products, and/or services in front of your local customers.

This means we can apply our Local SEO services to your business whether you have one, two, or ten locations you wish to target. Depending on how and where your local business operates, we can target as precisely as needed, whether that means a city, a specific town, council districts, or local neighbourhoods.

The reason this type of local targeting is so important is two-fold. The first is that, over recent years, Google has increasingly emphasised local search results and businesses. One example is that the top 3 results for a local search can include information about those businesses, such as their opening hours and their location is pinpointed on the Google map that appears just above.

The second important reason for having a highly effective strategy for local SEO is how people search on Google for local services versus when looking for general information. They use broad terms like ‘jazz music’ or ‘dog tricks’ for general searches on a subject. With these, they will see results likely to include websites from anywhere in the world.

If they have a leaking pipe, need an emergency plumber, and live in West Perth, their search term will be’Emergency Plumber West Perth’, or variations of it. This same principle applies to any local area where someone might live, work or be planning to visit, and it is how people will be searching for the type of service or product your business offers.

Hopefully, you now appreciate just how important local SEO is to a business, as it gets them ranking higher in the search engines, which brings more visitors and, ultimately, more customers to their website.

How we help you achieve this is via our Local SEO services, which cover several functions:

Google My Business Optimisation: One of the keystones of local searches on Google and must be done correctly if your business is to appear at the top of search engine results. No local SEO campaign gets off the ground unless the ‘Google My Business’ element is 100%, which we can do for you.

Keyword Research and Targeting: With this, we will identify the terms being searched for when local residents need them and look for the types of products and services you offer. We can target keyword searches From this keyword research by optimising your website using the product and location-specific content and pages.

Building Local Citations: This is something that most businesses do poorly, which creates a huge opportunity for you to let a local SEO agency do it right for your business. Local citations allow your business to be found more in online directories and search engines other than Google, resulting in increased traffic to your website.

Online Reputation Management (ORM): A good online reputation is important for any business, but that need is magnified massively for a local business. Whether justified or not, poor reviews and comments have a much higher negative effect on small, local businesses than big companies. That is why Online Reputation Management is a vital part of our Local SEO services, where we build upon and protect your good online reputation and ensure any negative reviews that appear have little or no impact.

Content Creation and Optimisation: When visitors come to your website, they must find content that is high-quality, informative, and relevant to what they are looking for. That content should also seek to encourage potential customers to become buyers, so an element of copywriting needs to be employed when producing it. Our writers and copywriters are skilled in producing the content that local customers want and the following sales conversion.

If you have a local business and want to learn more about how our local SEO services can help improve your search engine rankings, please get in touch with us.

On-page SEO is the work that we do on your actual website. It starts with a keyword and competitor analysis, where we look at all the available keywords in your industry and their search volume. This tells us the keywords to target likely to provide the best return on investment (ROI). We analyse your website metrics, current rankings, and analytics and review your website content, hierarchical structure and URL and written content to see where improvements can be made.

Off-page SEO happens outside of your website and involves finding high-quality, authoritative and relevant back-links from other websites. Having high-quality websites linking to your website can indicate that you are an authority in your industry. Off-page SEO done well will provide your website with consistent, long-term organic rankings and is paramount to a successful SEO campaign in a competitive industry. This is the main indicator that you’re not just another site in cyber-space.

Unmatched in-house copywriting services

3 seconds ….. That’s how long it takes for a person to either decide to read the rest of your web page or leave.

Sure, keyword research and SEO analysis will determine your target demographic, but only great, engaging copy will keep them there.

If you are looking for SEO content writing to help your website attain a higher rank – what you are looking for is good quality, naturally written content.

When most businesses think about SEO, they usually think about reaching the top of the Search Engine Results Page (SERPs), but good SEO is not just about reaching the top of the search engine results page; it’s about converting the resultant traffic to your website into actual sales.

SLINKY understand that reaching the top of the SERPs without making money is worthless. This is why our SLINKY will develop a strategy to ensure you get the best Return On Investment (ROI).

Our in-house experts write content that will make a connection with your reader. This will reduce your bounce rate and lead to higher conversions and sales leads from your website traffic.

SEO Success Stories

Discover the secrets for turning SEO into real revenue results.

Our clients have achieved incredible success!

The SEO Process

The SEO Process

Research. Strategy. Implementation. Reporting.

For anyone thinking about undertaking SEO for their business website, one of the first questions they’re likely to ask is, ‘What is the process that we will follow?’ We can split the process into 4 distinct stages, as you will see below.

We need to understand your business fully. We appreciate that every business is different, and every business owner has goals. Once we have discussed your goals, we will analyse where your SEO is, uncover what your competitors are doing and look for opportunities for outranking those competitors.

One of the most important elements of our research is keyword analysis. We will do keyword research and access data to give us clear insights into potential keywords you could rank for.

We will evaluate your website and how it measures up to the many SEO ranking factors. This analysis will cover matters such as how effective the content is on your site, the meta tags, your backlink profile, and the structure of your website.

Keyword research is how you can determine the keywords and keyword phrases that your website should aim to rank for in search engines.

To conduct keyword research, you need to be exploring what other websites in your niche are ranking for and which searches relating to your niche are searched for the most. Part of that research will also be to determine which keywords are the easiest and which are the hardest to rank for.

Once you have determined which keywords you will target, you can optimise the content on your website for those keywords accordingly and create a linking plan with the keywords as anchor text, making it more likely that you will appear in the SERPs when someone searches for them.

Once we have completed all the necessary research and analysis, it will be time for us to assemble the overall SEO strategy. This will be split up into specific functions, such as content creation, link building, grading the importance of specific keywords, and determining which keywords we will try to rank for first.

The strategy will include actions within your website (on-page), and some will be done externally (off-page). Internally, this may be as simple as changing meta descriptions or a more advanced plan relating to the internal linking structure. We will also produce a content creation plan so that the search engines see your website as somewhere they can send visitors looking for quality information.

External planning will relate to identifying high-authority sites to request backlinks.

If we have agreed that your website needs a major overhaul, we will start with that, followed by optimising all your website meta tags, creating new, quality content, building your website’s internal linking structure, optimising keyword density throughout your existing content, and tagging images, to name but a few.

The work that takes place externally will relate mostly to building authoritative backlinks. Still, it is important to note that getting quality backlinks from relevant, high-authority sites is more effective than simply getting hundreds of backlinks from random websites. In other words, we will focus on a backlinking strategy that Google will recognise as legitimate.

SEO is a continual improvement process where you look for small, consistent, positive progress. By ensuring that we comprehensively monitor, test and adapt what we are doing, we can ensure that we ultimately get the results you are looking for.

A critical aspect of our service is that every client has their own dedicated project manager. This ensures that throughout our process, you have someone overseeing all the SEO work we do for you and reporting back to you with the progress we are making.

Your project manager also gives you a single point of contact, which is always easier than dealing with 4 or 5 different people; plus, they can ensure each stage of the process, as agreed with you, is being implemented and completed.

Get Started on Your SEO Journey: Free SEO Quote

Data shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings.

Website authority

SEO: The Nitty Gritty

Domain authority (Moz: DA / Ahrefs: DR) measures a domain’s ‘strength’ and can contribute to how well a domain is predicted to rank in the search engines. If you’d like a simple analogy, think of domain authority in the same way that actors are regarded.

To be considered a top actor, several things are considered, such as the number of hit movies versus flops, Oscar wins, and box office successes in the gross takings. In much the same way, domain authority has several factors, including the number of links going to the site, the quality of those links, and the growth in the number of links.

There are many factors that MOZ and Ahrefs use to determine domain authority, and once it has done so, the domain is given a DA or DR score. The score is between 1 and 100, with the highest authority domains scoring between 90 and 100. As your score increases, each increment becomes harder to achieve. For example, moving your DA from 40 to 50 is much easier than moving it from 80 to 90.

Link building is one of the most important aspects of building your website authority for Search Engine Optimisation. Since good quality, sustained backlinks are a sign of your website’s credibility, it is one of the most important components of any SEO campaign. “The reasoning here is akin to a professional reference for a job: the more positive references a person has from experts in their field, the more likely you are to hire them, right? So, the more trusted backlinks a website has the higher the authority (trust flow) score”.

We ensure that our clients get the best, most relevant, quality backlinks continuously using the correct methods and anchor text. This includes links from good quality, relevant sources – all based on the latest SEO trends, which will contribute in a positive way to your website’s ranking improvement. Bottom line, we build and sustain your link and citation profile so that you become – and stay – an ‘authority’ in your industry.

Whilst plenty is written and said about getting external backlinks, many website owners overlook the benefits of linking within their website. Here is where you can get a jump on those competitors who have no or little internal linking. As for those who do have internal linking and seem to rank well, you want to assess it, and if it appears to be highly effective, try to emulate their URL structure, anchor texts, and breadcrumbs. As this is a technical factor, nothing can stop you from copying those who have their internal linking well-optimised.


Yes, we are. SLINKY is 100% Australian-owned. Our offices are in Perth. We service clients in all Australian cities and regions as well as internationally. Our staff are digital marketing experts, writers, programmers, designers, and developers.

Not if you don’t want to be. We want you to be comfortable with our SEO process. Our success rate is high enough to offer our service confidently without a long-term agreement. SLINKY will create a plan based on your SEO goals. We will estimate how long it will take to achieve your goals. If at any point you decide that our service is not what you need, you can terminate the agreement with 60 days’ notice.

This depends on many factors. How old your website is (a brand new website, just launched, will take considerably longer to rank than a website that is ten years old). The current authority of your website. How many backlinks you already have and the quality of those backlinks etc., SLINKY will give you a better idea during your free consultation/website audit process.

Backlinks are easiest to understand if you imagine the internet as a giant road network. Signs within any road network direct you to another destination, which you follow until you arrive. That same principle applies to backlinks. A basic example is when you are on a website with a link that says, ‘Click Here to Visit’. It is obvious that if you click, you will be taken to ‘’.

Not all backlinks work like that, though. Many are disguised, and instead of ‘Click here’, a highlighted word may take you to another website when you click. There are also links hidden behind images, banner ads, and social media posts. When it reads a backlink, Google sees a URL, which may be the destination URL. However, it often contains text, a keyword; thus, Google sees that keyword as something your website relates to.

The question of quantity versus quality of back-links should be relatively easier to answer, as Google has clarified their preference. It, therefore, seems bizarre that some website owners, and even some SEO consultants (who should know better), think creating as many links as possible is the way to do SEO. No one says you do not try to build as comprehensive backlinks as possible. However, this needs to be done as naturally as possible. Otherwise, Google might flag your linking effort as spam. If you go out and obtain hundreds of backlinks that suddenly appear on Google’s radar immediately, that will look highly suspicious.

Also, if you give no thought to the quality of those links, and the sites you link from are low quality, or worse, spam websites, then Google will consider you guilty by association; in other words, they will class your website as also being low quality and not worthy of being ranked highly in their search results. The difference is that if you are obtaining backlinks from quality websites, each one of those links can have greater power, and influence your ranking, than 10, 20, or even 500 low-quality ones.

A Google penalty can occur when Google identifies a website that has done something it deems to be its webmaster guidelines. This usually means that the website’s ranking drops massively. Often, this will be due to black hat SEO practices.

It can also occur when the website owner falls foul of a new algorithm update or a change in Google’s ranking policy. An example of this was the Penguin update 2012, when Google started taking a negative view of sites with lots of spammy backlinks. Previously, these links could have helped rankings, but after the Penguin update, websites using these tactics were penalised and significantly dropped down.

The first thing is not to panic. Many Google penalties are temporary, and a few simple actions can be enough to reverse them. These actions include making a list of all your backlinks, analysing them, and removing or disavowing those you can identify as poor quality.

Content can also be an issue, so look at your posts and pages, see where you may have, what Google considers thin content, and improve upon it. Also, make sure you have no scraped or duplicate content. Keyword stuffing can also bring about a penalty, so any content with this should be rewritten or removed.

Once you have corrected anything that could have a potential penalty target, you can send Google a ‘Reconsideration Request’. In this, you explain the actions you have taken to put right what was wrong and do so by showing them you have done everything you possibly can to remove, edit or update your website, it is content, and your linking structure. It also helps your case if you can show them you have watched specific Google webmaster videos relating to Google’s SEO guidelines. Of course, SLINKY can help with any Google penalty recovery. Read more about our Google penalty assessment services

We could create an entire website on this question alone, given how many tools there are available to help with Perth SEO. Rather than name specific tools, we will state the main functions you should have them for. One of the most important is a keyword research tool that will help you identify what keywords you should be targeting. Also, you want to know what your competitors are up to, so tools that can crawl their sites, identify their backlinks, and the anchor text they are using will be enormously helpful.

Thankfully, some tools can do this for you too. You almost certainly want to sign up for the Google Search Console, as that lets you analyse exactly what Google is seeing when they crawl your website and, more importantly, what actions you should take if there are any errors or issues they’ve identified.

When you visit a website, if you look at the URL bar, you will normally see either ‘HTTP’ or ‘HTTPS’ at the start of the domain name. Hyper Text Transfer Protocol and the ‘S’ stands for Secure. If a website domain has a secure version of HTTPS, it means that the website owner has acquired a certificate that authenticates the website and that the privacy and integrity of any data exchanged with a website should be secure.

With most internet users having a heightened awareness of online security and the risks of data breaches, Google decided to give greater prominence to a website with HTTPS instead of one with HTTP. As obtaining HTTPS certification is relatively easy and inexpensive, it is certainly worth doing so, not least because of the SEO implications.

You will note that we called it ‘SEO’ competitor analysis because this is not the only competitor analysis that you can undertake. Depending on the type of business you are and which niche you operate in, there are other ways you can analyse your competitors.

One example is that you could visit their premises to see how it is laid out and how welcoming it is. You could also mystery shop them by sending a friend to experience how your competitor treats their customers and the levels of customer service they offer.

Another analysis might be their finances by checking their publicly published financial details. We mention these because you should not just seek to analyse your competitors on one level, such as SEO, but do so for as many as you can.

As for SEO competitive analysis, it will tell what your competitors are or are not doing to boost their rankings. It can be done because any website online is effectively an open book for SEO. After all, if they were not, Google would not be able to crawl and then assign them a ranking for specific keywords.

An SEO audit is one of the first things that need to be done if you have an existing website. This will establish how good or how bad your current SEO is. Unless you have SEO knowledge of how search engines rank websites, it is best to employ the services of an SEO consultant who will have the tools and expertise to conduct a comprehensive SEO audit for you. After that, they will be able to inform you what actions need to be taken to optimise your website fully.

SEO Faq's in Perth
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Our SEO experts thrive on producing outstanding, sustainable results for clients. They have been honing their SEO skills for 20+ years!

We are Trusted by Top Brands for good reason.

Our Client Lone Pine Landscapes
Our Client Insight Eye
Our Client Culshaw Miller Lawyers
Our Client Space Landscape Designs
Our Client Principal Landscapes
Our Client BluePrint Homes
Our Client The Landscape Association
Our Client Rolling Stone Landscapes
Our Client Harrisons Landscaping
Our Client Meteor Stone
Our Client Colray Cabinets
Our Client Dental O So Gentle
Our Client Atama Furniture
Our Client Coco's Restaurant
Our Client Land Surveys
Our Client The Balcony Garden
Our Client Kreepy Krauly
Our Client Benara Nurseries
SLINKY: Growing Businesses Since 1998