“SEO is about being where your customers are, and directing them towards solutions you offer them.” – Neil Patel
Remember the time when people actually used physical directories like Yellow Pages to find local businesses? Those times are long gone. Today, the first place people turn to find a local business is Google. You might be wondering how you can leverage this shift in consumer behaviour to your advantage. The answer is Local SEO.
What is Local SEO Anyway?
Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. It’s not just about being visible when someone types your business name. It’s about appearing at the very moment your services are needed, all within a geographic location. That’s what we at SPE excel at—helping your business be found when it most counts.
Why Does Local SEO Matter?
Let’s paint a picture: Sarah, a busy mom, desperately needs to get her car serviced before heading to a family trip down south. She pulls out her phone and types “best car service near me.” Now, if your business shows up in that coveted top spot, Sarah will most likely choose you.
Our client, Tom Broomhead, the Shade Sails Manager at One Shade, had this to say about us: “Professional team of SEO professionals. Great reporting, SEO processes and engagement from their SEO team. The continuing support that we receive has convinced us that signing the original SEO marketing agreement with them has been one of the best decisions we have made to keep an edge over our competition.”
Components of Local SEO
Your local customers use specific keywords to find services in their area. Knowing what these keywords are and including them in your website, meta-descriptions, and content can skyrocket your local reach.
Google My Business
An optimised Google My Business listing offers potential customers all the information they need at a glance. Hours of operation, reviews, location—all without even visiting your website.
Local backlinks from other businesses in your area can help establish your community presence, boosting your local SEO rankings.
Imagine you are torn between two restaurants for dinner. One has numerous glowing reviews, and the other has none. Which one would you choose? Reviews are social proof that can dramatically sway customer decisions.
Our client, Emma Higgins from All Things Nice, highlights the impact of our services: “SPE have been instrumental in growing our ecommerce business. We started out with no rankings and traffic and quickly grew by being on the first page in the top positions for lots of our target keywords. I highly recommend SEO Perth Experts.”
Local SEO in Action: SPE
We have over 20 years of experience in internet consultancy work, and our founder, Peter Brittain, has spent countless hours mastering the complexities of SEO since the pre-Google era. As a Google Partner and member of The Australian Web Industry Association, we’re deeply committed to your success.
“Since we started with Peter we have seen wonderful results for our SEO ranking and our website. He is honest, quick and has achieved things no other company had. We would highly recommend him!” says Daniella Posner from Dental O So Gentle.
Are You Ready to Start Growing Your Business Today?
With Local SEO, you are not just getting foot traffic; you’re also placing your business right where it needs to be—on the screens of your local customers. If you’re in Australia and need an obligation-free quote, give us a call on (08) 6102 5800 or in Sydney at (02) 8006 2477. Let’s create a Local SEO strategy that not only works great but is great work—without the big agency costs.
As we always say at SPE, our aim is to build constructive, respectful, and lasting relationships with our clients. Come grow with us, and let us help you Start Growing Your Business Today!