Is AI Content Capable Of Improving SEO?

Artificial Intelligence has taken the world by storm. But when we look at marketing use cases, one of the newest concepts you may have recently come across regarding SEO for your business’s website.

AI content is everywhere, but how well does AI content perform for your website?

Businesses aren’t sure if it will improve their SEO or completely tank their search engine ranking.

Let’s look at how AI content impacts your business website’s SEO goals. 

The Truth Behind Marketing Use Of AI Content

According to a 2023 survey by SurveyMonkey, 92% of local marketing and SEO companies had experimented with ChatGPT.

2025 surveys reveal that 51% of businesses already use AI to create and optimize content, while 45% use AI to brainstorm content ideas.

It’s clear that artificial intelligence provides value in the content creation process, but there’s still some apprehension.

For 39% of businesses and marketers that are not employing AI within their content and SEO campaigns, the reason is a lack of safety.

The only companies that are not using AI for content are hesitant because they are not sure how to safely use gen AI (generative AI).

What that means is that as long as they learn to utilize it in safe ways, these businesses would not hesitate to incorporate AI content into their larger content strategies. They’re all in, they just need to feel safe enough to make the AI leap.

What is AI Content?

Quite simply, it is content that is written, not by a human, but by technology that has been programmed with vocabulary, grammar principles, and syntax rules.

When given a subject, AI will create content. Some of the most advanced AI creators can create content that some struggle to distinguish from content written by a human. 

When AI content creation first surfaced, massive numbers of businesses rushed to utilise it. The use case was not limited to content creation, but ad content, product pages, and more. 

While most marketing and advertising verticals got away with it, it was content, blogs, and articles for search optimization that didn’t take long to tank.

The reason? Advanced algorithms of search engines such as Google, which quickly began to identify AI content. As a result, rankings began to go down, and human-created content websites ranked higher in comparison.

As AI became more refined and human-like, search engine algorithms evolved alongside, identifying it and placing it on the backend in terms of prioritization.

As a result, the most astute business owners and marketers became smarter with AI content. That’s where the magic began to happen. AI content started to become the norm, continued to help websites rank alongside human-created content, and was as competitive as any other content out there. How did they manage that? Let’s dive in.

Must-Know Marketing Use Cases For Ai: Can Ai Content Be Used To Improve Your Seo?

The answer is yes, when employed correctly and intelligently. With the best artificial intelligence tools for content creation. Optimizing content has become a more streamlined process for businesses.

Businesses and marketers can rework content with a click, optimize it, add SEO keywords, and much more. Most writing produced by AI technology will still need to be checked by a human and in most cases, edited so that when read, it makes perfect sense. 

Brainstorm Ideas for Content

While many marketers and business owners alike have stayed shy of using AI-generated content, almost all of them have still used AI to generate ideas for content.

This is assumed to be a relatively safe way to incorporate artificial intelligence in content creation. By creating a short brief or prompt, users can generate a list of ideas that drive content creation. AI is a phenomenal brainstorming tool that’s employed by businesses and marketing agencies.

With a handful of unique ideas that artificial intelligence generates, the process of creation becomes shorter, simpler, and easier. And that’s pretty much the entire point of all generative AI platforms. However, there is a bit of a catch. 

Because AI is pulling ideas out of the data it was trained on, most of the time it will generate fairly basic ideas. That’s where your personal AI management skills enter the picture.

Sit with AI, brainstorm, make tweaks. Since your mind isn’t trained on a limited set of data, it is expansive and can infinitely add to AI-generated ideas — all you need is a jumping off point for your mind to work its magic and be inspired, and that’s what AI is to you!

Content Creation And Optimization 

Today, according to SurveyMonkey research, over half of all marketing teams in the world use AI to optimize content and make it work!

AI use in content creation has risen remarkably. Feed an AI tool a prompt, and create content that hits the mark, is in-depth, provides value to the audience, and marketing teams can create content quickly. 

The extent to which marketers will generate content with AI, edit it depends on their skill set for safe AI use.

AI Content And SEO – The Advantages

Many marketers and businesses will never tire of giving compliments to AI in their content curation and SEO efforts. On the other hand, there will be many others who simply do not vouch for it at all.

Those involved with the development of AI technology and who have AI products that are claimed to be able to write SEO content will point to their many happy clients who have used AI technology to create content for SEO purposes.

AI SEO content, for the most part, is relevant and fully optimised based on what the AI content writer has been programmed to write.

But the quality of that content is highly dependent on the quality of the prompts, the human writer’s ability to update the content to a standard that’s fit for online consumption, and more.

AI content is also likely to be created using sources of information that are far more diverse than the number of sources that a human writer might be able to access.

Finally, the amount of AI SEO content that technology can create is going to be greater than what a human writes, given that it has no need for breaks or to sleep.

Therefore, there is massive benefit to be gained in terms of quantity of content. AI generates content at an incomparable speed, so we have more volume, but it still has to be used responsibly, with human oversight and editing and utilized correctly to derive the desired value. 

AI Content And SEO – The Disadvantages

No matter how good the technology is, it is true that an AI content writer can never reproduce the writing that a human can.

This means many of the nuances, the inflections, the humour, and the emotion that humans can add to their writing can never be 100% replicated by machines.

It is also the case that, given the many ways that writing for SEO must meet guidelines for what Google wants to see in content, AI writers will often be unable to achieve every one of them.

However, human writers know what is required for SEO and can do so within a piece of content, such as by using keywords within phrases.

The Google Elephant In The Room

Google has stated that automatically generated content is considered spam and thus not acceptable for SEO purposes.

Now, the fact is AI content can rank, which suggests that some is not detectable and that Google’s systems may lack the ability to differentiate between AI content and human-created content.

Google admits that they do not claim to be able to spot every piece of AI-generated content.

However, they do say that if they do, they will downgrade content as well as rankings for any website that has it. So, it’s not a question of whether AI content can improve SEO, but whether you wish to risk using it.