One of the quickest ways you can drive traffic to your family lawyer’s website is with paid advertising, and the most popular of those is Google Ads.
According to Google, 80% of customers use search engines to discover information about local businesses.
Moreover, 76% of consumers who conducted that ‘near me’ search visit a business within a day!
Google Ads has been providing businesses with a quick and straightforward way to promote themselves on Google’s search engine.
Maximizing ROI on Google Ads
A well-known and highly profitable resource for businesses, some businesses remain reluctant to try Google Ads.
One of the many reasons for this hesitancy is a lack of relevant skills and knowledge, and a fear of the upfront investment that Google Ads requires.
This is understandable given that paid advertising in all its forms can be costly, and whilst most will generate a handsome return on that investment, there are no guarantees of success.
Unless you evade the risk of loss of advertising dollars by engaging a skilled agency to handle the task for your business.
Despite it being a relatively simple process to set up ads, many of the most successful business owners pass it to a local digital marketing agency.
That’s where the real results come pouring in. With experienced individuals leading the campaign, businesses derive the full benefits of an optimized Google Ads campaign.
These agencies are well-versed in the language spoken by the Google algorithm and know exactly what it takes to get your ads seen.
The process of creating ads, managing them, and optimizing them for the best results is a process that benefits monumentally from having a skilled workforce behind the execution.
Daily Budget Limit for Google Ads
Google Ads is the ideal solution for those with a limited budget. Maybe, you genuinely do not have sufficient funds to invest in a campaign.
Maybe you do not want to commit hard-earned advertising dollars until you have received a semi-guarantee of actual results. No matter what the perceived roadblock, an expert agency will have the right answers to put your money in the right campaign and derive results that your business needs.
While many are put off by the upfront costs associated with Google Ads, most are unaware that there is no unlimited spending attached to Google Ads.
The transparency and value to be derived are phenomenal. One of the most incredible features of Google Ads is that it allows you to set a daily budget limit.
That’s right, there are no unseen costs or surprise charges to destabilise your advertising budgets. No matter what happens over the month, the daily average spend should never be above that limit.
That places your business at an advantage, as transparency of costs takes away the element of surprise, sunk costs, and places your business in a position of control over your spending.
Whilee working with an agency that knows exactly what it’s doing with your Google Ad campaign, chances are your Google Ads will deliver the results you need. That’s where many of the most cutthroat businesses capitalize on this opportunity.
Once you see that your ads are working as desired, and generating quality traffic that’s converting into fabulous leads and big sales, you can commit a high budget to Google Ads.
By gradually increasing your daily budget, keeping an eye on data and insights, each bump in ad budget will translate into increased traffic. That’s proof of a Google Ads campaign win, and many businesses lose out on the value to be gained by being too afraid of taking on the upfront cost.
If you are aiming to amplify your sales trajectory, put your business on the map, and expand into bigger markets, get instant attention, Google Ads is going to be your biggest ally in helping you achieve your business goals.
Effective Keyword Targeting
The basis of Google Ads is keywords. With the correct keyword research, identification, and targeting, those interested in hiring a family lawyer in your area will end up flocking to your website.
How? The process involved bidding on each keyword you believe your target audience would enter into Google. The most frequently searched for keywords will attract the highest bids.
These are super competitive keywords, and targeting these comes at a cost. For most small businesses in a specific area, aiming to place ads for these high-volume, highly competitive keywords comes at a cost that’s unaffordable and simply impossible to take on.
So, How Do We Get Your Family Law Practice To The Top? Keyword Research.
Proper keyword research basically mines the gold nuggets that will attract your customers, but without the exorbitant cost of competitive keyword targeting.
Many family lawyers are simply unskilled in this highly sophisticated process of keywords research, and miss out on low volume, less competitive keywords that will attract their customers at a lower Google Ads campaign cost.
We’re talking about targeting a collection of “long-tail keywords”.
Whilst each one may not get tons of traffic individually, a campaign that teams them up will collectively translate to a large number of highly targeted visitors.
The best Google Ads campaigns are created by bidding on these keywords rather than those with a high cost per click. As a result, you can win traffic for a lot less than other family lawyers are paying.
Location Keywords
Let’s assume that your family lawyer’s business operates within a fixed geographical area.
It is within this location that almost all your clients are based, and you want to get their eyes on your website. These are the customers who will walk through your doors and make a purchase.
As an astute business that’s focused on achieving business objectives, the powerful value in local search and local keywords should be one of your primary marketing strategies.
Location keywords catch you with the customers that do not need to be convinced to use your services as a family law practice — they are right there, and want you to work for them.
Advertising and marketing trends continue to evolve at a million miles an hour.
As long as the world doesn’t end tomorrow, location keywords in your Google Ads campaigns will deliver the most phenomenal results in terms of traffic and client acquisition for your family law practice.
Despite some myths of local SEO dying as slowly drowning, it couldn’t be further from the truth. In 2025, the trend is rising with no signs of slowing down anytime soon. If the maths of keyword research and management, and optimization changing?
Constantly. As with most digital marketing, the location keywords and their effectiveness are also a moving target.
How you stay ahead of the game and beat the competition is by reaching out to an agency that knows exactly what it’s doing, and has the credentials and undeniable proof to show that it can deliver optimized results for our local business.
Location keywords take us to another highly effective way of managing your ad spend.
Gaining A Competitive Advantage Over Other Local Family Lawyers With Google Ads
When customers online search for local services, such as an accountant, a car mechanic, a landscape, or, in this case, a family lawyer, they will add their location to any search.
Imagine that someone e living in Perth, WA. Instead of typing into Google “family lawyers“, they will more likely type in “family lawyers in Perth”. They may even add ” WA” for the state. That’s where the gold nugget of long-tail keywords combined with location keywords comes in.
Taking this further, you’ll find that many searches are more refined and instead of the city, the person will add their city, suburb, or local town.
The most highly optimized Google Ads campaigns collect when setting up ads, you should include as many of these locations as possible. Many search terms with a place included will have a meagre cost per click, yet they are better targeted than generic search terms without the locations.
