Online marketing is about putting yourself out there on the internet so that your potential customers can find you easily. Why is this important? Google prioritises local businesses such as cleaning services for local searches.

A local search could be something like cleaning services near me. Evidently, the user is looking for someone who has marketed themselves to offer cleaning services near them. So how do you appear on these search results? Online marketing. Read More

The web hosting service provider you choose for your website will have a big impact on your business. It’s what dictates the accessibility of your web content, its responsiveness, security, scalability, uptime, and so on. This means you will have to spend a lot of time looking for a web host to get the best services.

When you search for web hosting companies online, you will get bombarded by many results, all claiming to offer the best services.  This becomes challenging to narrow down the right web hosting service.  Read More

In business, everything is about strategy.

Need to open a new dental clinic? Strategy. New marketing campaign? Yes, especially when launching a marketing strategy.

The point is that success rarely happens by chance. You have to align your decisions with a plan for it to work smoothly. And if it doesn’t, you will know what caused the problem so that you can rectify it next time. Read More

As a business owner, you always have to stay ahead of your competition. Part of that is by being at the forefront of new ideas to bring in more business. We are talking about digital marketing, one of the most effective forms of marketing in this day and age.

Over the years, we have seen many digital marketing trends that have influenced how we market products online. These changes have been contributed to by changing consumer preferences, technology, and the diversification of web-based channels. Read More

In most regions, solar energy is the dominant renewable energy source.

For instance, in 2023, solar energy contributed to 16% of the 35% of Australia’s energy consumption that came from renewable sources.

That’s not all. It’s estimated that by 2030, the global solar capacity will have risen to 5,520 gigawatts (GW), a 2.6% higher growth rate than we saw between 2017 and 2023. Read More

Studies show that a typical internet user spends an average of 7 hours online globally. According to IBISWorld statistics, the Landscaping industry earned an average annual rate of 176.5 billion in the last five years. Read More

The business world has evolved, and digital marketing is vital to achieving remarkable growth. Accountants are no exception.

Today, your success or growth rate hinges on the quality of your service and digital marketing. Read More

The Ultimate Guide to Digital Marketing ROI for Your Business

If you run a business and you want more sales from your digital marketing efforts, you need to monitor the performance of the various strategies in use constantly. To do this, you will use the KPIs and metrics you identified to evaluate the success of these strategies. This gives you data for decision-making.

Evaluating the performance of a digital marketing campaign helps you identify what’s working and what’s not. In other words, you get to know which marketing efforts are worth keeping because they have high returns.

The best way to evaluate the performance of digital marketing campaigns is to calculate the returns on investment (ROI). In this article, we explain what ROI in digital marketing is, how it’s calculated, and how you can improve it over time. Read More

Perth has one of the most competitive business scenes in Western Australia. The competition is healthy, meaning if you like a challenge, you have to be at the top of your game to keep up. One way you can do this is by marketing your business.

As of now, about 91% of Australia is connected to the internet, with cities like Perth leading in internet penetration. That means you should be marketing your business online, specifically using digital marketing tactics. But, as you might have noticed, there are no transparent digital marketing costs in Perth. Not anymore.

In this article, we break down the cost of digital marketing services in Perth, the factors influencing pricing, tips for reducing costs, and more. Read More