Digital Marketing

Every business, including those in the bridal retail sector, desires positive reviews. The boost a business gets when one of their customers or clients posts a much sought-after 5-star review along with a glowing testimonial about how great their experience was is worth more than many a sale. Conversely, get too many 1-star or 2-star reviews, and the panic sets in.

So, why are reviews so important and why do bridal businesses crave them? The reason is the change in the way that people shop for goods today via the Internet. The scenario of 30 or so years ago, when shoppers would go to streets full of retail stores or a retail mall and walk from store to store, is long gone for many people.

Today, consumers prefer to use their laptops or mobile phones to look for what they want to buy, and they start by doing research. That research lets them see not only what is available and at what price but they can also read reviews and testimonials about products and the businesses selling them. This is also known as social proof.

Google And Social Proof Via Google Reviews

One of the biggest exponents of social proof is Google, and given that they are the largest search engine online, it is also why Google reviews influence online consumer behaviour. Read More

Technology makes the world spin. In the modern world, things like smartphones, computers, and the internet have changed our lives, and we rely on different aspects of technology to guide us through almost every single part of the daily grind.

The internet is something that nearly all of us use daily. It allows us to browse our favourite websites, connect with friends and family, and purchase goods from the comfort of our homes, among other things.

However, many of us don’t realise just how much work goes into creating a high-quality website. People like web designers and web developers can spend hours putting a single page of a website together, and large sites are usually built by large teams.

As someone who is heavily involved in the website creation industry, I’m often asked what the difference between web designers and web developers is. I decided to put this article together to answer this question. Enjoy!

What Is A Web Designer?

To put it simply, a web designer is anyone who works on the actual design process when building a website. The designer and developer could be the same person, but it’s more common to have separate design and development teams.

Within all business sectors, trends can occur, some of which are minor and some of which are major and transformative, and it is true to say that removalists follow that model. A professional team helping to facilitate a home move or a relocation to a new office has been a client service for over a century. Undoubtedly, there will have been trends throughout the decades that have changed the sector.

A bit of trivia for you, before we go on, is that the trend of calling the professionals who help a house move “removalists” started here in Australia by simply taking the word “removal” and adding “its” to form a new profession and a new business sector.

However, the sorts of trends we want to focus on here are those that change how removalists operate and which either directly or indirectly allow them to provide a better service for their clients. Further, we will highlight six trends to look for that are happening right now, meaning they are the latest to be embraced by the removalist industry.

Massive Adoption Of New Technology

At first glance, the removalist industry might seem a relatively simple one. However, there is a lot more involved than meets the eye. Read More

Online advertising is showing no signs of diminishing with year-on-year increases in spending expected to continue well into the 2020s and a predicted spend of around 500 billion US dollars by 2023. Google Ads also shows no sign of losing its mantle as the number one paid advertising platform online, with it accounting for around one-third of that spending.

This data should be highlighting to business owners the necessity for their online marketing to include Google Ads. After all, if Google Ads producing results for those businesses that use it, it have such a huge share of the market. The problem for many businesses is that if they have already started using Google Ads, they may not be getting the results they’d hoped for.

Those problems can cover a variety of issues, but there are one or two which tend to be more common than others. As you read through, if these sound like the problems you are facing then it probably time for you to consider employing a digital marketing agency that specialises in Google Ads and by doing so, turn your struggling campaigns, into profitable ones.

One which is often cited as the most common problem business owners face when they try to use Google Ads is lack of time to manage it. Read More

If you visit any website which discusses SEO and how to improve rankings on Google there will undoubtedly be some discussion, articles or information relating to backlinks. To prove the point, you are reading one of them right now, so it is fair to say professional SEO and backlinks are very much related.

Where the confusion, and sometimes reticence to use backlinks arise is not knowing which backlinks have a positive impact, and which backlinks are more likely to see you plunging down the rankings, or worse, wiped off them altogether, which has happened to countless websites.

Part of the problem is that there are so many ways in which you can create a backlink to your website, and just as many places online where you can link from. Add to this Google’s determination to clamp down on spam links, link farms and links which appear to be high quality but aren’t, it has become a cat and mouse game between the search engines, and those who use those blackhat tactics. Read More