Online marketing is about putting yourself out there on the internet so that your potential customers can find you easily. Why is this important? Google prioritises local businesses such as cleaning services for local searches.
A local search could be something like cleaning services near me. Evidently, the user is looking for someone who has marketed themselves to offer cleaning services near them. So how do you appear on these search results? Online marketing.
Perhaps, you might be thinking, “I don’t run an online business so I don’t need to market myself online.” You’d be wrong to think that. According to research, 81% of consumers conduct online research before buying. Your target audience is among these people.
As you can see, showing up on search queries is vital for any business success these days. But, there’s a catch. It has become harder as competition grows and consumer expectations change. Luckily, the solution is still online marketing.
What is Online Marketing?
Online marketing is another name for digital marketing. It refers to the use of web-based channels to spread the message that your products or services will solve the problems your target customers are experiencing.
The goal of this form of marketing is to be visible where your customers are spending their time reading, researching, shopping and socialising. But, in an non-intrusive manner.
For your online marketing to be successful, you need to ensure the methods you use are appropriate for the channel you’re on. For instance, if you want to have a successful social media marketing campaign, you need a working strategy. We will share a few tips so keep reading.
Apart from social media, there are other common forms of online marketing. They include;
- Content marketing
- Email marketing
- Display marketing
- Search engine marketing
- Pay per click (PPC)
Would this help your cleaning business? Absolutely. Let’s talk about that.
Why a Cleaning Services Company Needs Online Marketing
If anything, you have the perfect business to market online. Here’s why digital marketing for cleaning services is essential.
1. Your customers are looking for you online
As we started by saying, the majority of customers begin their buying journey online. And, they want quick results that solve their problems. Therefore, if you don’t have an online presence, you’ll remain invisible to a huge part of your audience.
In most cases, customers don’t know what they actually want. Therefore, it’s upon you to give them directions. Content marketing is an effective form of online marketing that you can use to educate them. By doing so, you establish yourself as a trustworthy brand, and trust is one aspect that customers consider when shopping online.
2. Online marketing is an inexpensive marketing strategy
Digital marketing is cost-effective, unlike traditional marketing, which lacks targeting features. Online marketing allows you to target people who are already interested in your services.
How do you target a specific demographic? You align your content with them. Learn everything about your ideal customers and make content that speaks directly to them. That way, you are almost sure you’ll convert them if you are convincing enough.
3. It gives you a competitive advantage
Cleaning services business experiences tough competition. To stand out, you have to be ready to put in more effort. Online marketing offers the right tools to make you stand out from other competitors. You depict your business as reputable when leveraging the power of SEO, social media, and content marketing.
4. It allows you to engage more with your customers
If you are keen enough, you’ll notice that companies that don’t appear like they’re marketing themselves online receive more engagement, especially on social media. Why? Because human beings thrive on emotional connections.
Brand recall is the goal here. This involves using strategies that will make a memorable impression on people. Therefore, don’t shy away from showing your personality or including personal stories in your online marketing.
Also, engage customers adding personalised replies to their comments. This will make them feel like they’re part of a community. Engaging customers actively turns them into brand advocates and returning customers.
5. Online marketing gives you several insights
Marketing shouldn’t be like steering a ship blindly. Channels like websites and social media generate valuable data with every impression. The expectation is that you will analyse this data and come up with better strategies.
For instance, if you notice that customers are engaging more with cleaning tutorials than long form articles, you can direct more effort to that. This will give you more reach and hence more chances of conversion.
Online Marketing Tips For Your Cleaning Business
Now that you understand the benefits of online marketing, let’s discuss how to achieve the desired results. Here are a few tips you should know:
Prioritize Search Engine Optimization
Every marketing strategy must include SEO. For a cleaning business, a well-optimized website is a necessity. Your website is your digital office. In this day and age, your website is the first point of contact for potential customers.
For a website to be optimized, it needs to be:
- User-friendly
- Mobile-responsive
- Visually appealing
- Above all, SEO-friendly
Search engine optimization involves several factors. Some primary SEO practices include keyword placement, quality content, and fast-loading speeds. These ensure your website ranks higher on search engine result pages (SERPs) and clients find you easily.
- What should a high-optimized website look like? – First off, it should reflect what you do without any complications. Potential customers should understand what differentiates you from others and why they should opt for your services.
- Include a clear call to action to encourage an action – Most importantly, create a section for testimonials or before and after images to display your abilities.
All these factors contribute to engagement online and boost conversion rates. But most of the time, you need a professional website management company to maximize your website perfectly.
Use Content Marketing to Engage Your Audience
Content marketing is another powerful tool for anyone who runs a cleaning service business. To leverage this tool, you must create valuable content that resonates with your audience.
This could range from how-to posts to enlightening articles on tips or eco-friendly cleaning. The list is endless.
Contrary to public opinion, content marketing isn’t solely about selling yourself. Don’t get us wrong; that’s a priority. But offering value is another priority. It positions you as a thought leader in the industry and boosts your credibility.
Furthermore, regular blogging boosts your SEO and attracts traffic to your website, provided you follow SEO guidelines.
Most people say that the challenge of content marketing is staying creative. But who says you always have to come up with new ideas? You can repurpose content across different platforms for email marketing or social media.
When the content performs well on a platform and engages your customers, you can extend the touchpoints to reach more people.
Overall, when you share valuable tips, you create a community where people trust you as an expert.
You Need Social Media Marketing
Undoubtedly, social media marketing is a significant pillar in any online marketing strategy. Your cleaning business should be on every relevant platform to improve your online presence.
Whether on Instagram, Twitter, or Facebook, just be active and provide value on different platforms.
Start With Facebook
You can explore the Facebook platform for a cleaning service because it has proven effective for businesses. Research shows that Facebook has about 3 billion active monthly users. It’s a platform with the largest reach for all business owners.
As the largest platform with mainstream success, Facebook seamlessly offers several integrations to boost your business.
Opening a Facebook business page is easy. What’s more, it even offers ads with a lead generation template. The best part? You can automate messages and analyse responses to determine leads and reach people who need your services.
Facebook Marketing Strategy
Start by creating content actively on the platform. You can explore a wide range of topics and focus on keywords that appear in search queries often.
- Post regularly and interact with your audience.
- Encourage user-generated content by:
- Asking clients to leave reviews.
- Requesting clients to tag you in their posts.
Don’t forget to include your contact details so people can reach out when they want. Note that a wider reach also translates to more critiques. When you receive negative comments, treat them carefully and respond with an open mind.
Use Other Platforms too
Besides Facebook, a platform like Instagram is more visual. So, use your Instagram account to display behind-the-scenes videos and previous tasks you have done. Pinterest is another visual platform you can explore. Throw in some before and after pictures and client reviews.
Twitter also allows you to provide content in real-time. While LinkedIn targets commercial businesses. At the end of the day, it all boils down to your goal and strategy.
Regardless of what platform you use, be consistent. Not just in posting but consistently engaging your audience and taking advantage of user-generated content. Urge clients to drop reviews and tag you to encourage potential clients that you are reliable.
Piggyback on the popularity social media offers and watch your business soar.
Try Email Marketing
Old but golden best describes email marketing. While it’s easy to focus on other social media channels and ignore email marketing, don’t make that mistake. Why? Because, for one, it’s simple.
Frankly, you can make email marketing work better than other marketing techniques. Unlike other traditional marketing techniques, like publications, email marketing is targeted. It focuses on people who are most likely to hire you. What’s the probability that your target customers are the ones reading a publication?
Pretty low, to be honest.
For email marketing, you build a subscriber list from leads who deliberately show interest in your services. Most of the time, you must offer an incentive to get their consent. This ranges from a discount on their next cleaning task.
Moreover, it keeps your business at the top of people’s minds. For instance, someone might see your website. They don’t need your service yet, but they will someday—so they subscribe to your list. Each time they get a targeted email, they remember your company. In other words, it’s a great strategy to build brand recognition.
The critical metrics for evaluating success also make it even more effective. It informs you of what works and what doesn’t.
Email marketing remains unmatched in terms of effectiveness. But you have to hack it with the right strategy.
Request For Reviews from Clients
Harvest reviews like your business depend on it. Because, as a matter of fact, it does. People rely on other people’s reviews while making decisions. When people see more satisfied client reviews, it builds credibility in your cleaning business.
Most times, the feeling of familiarity seals the deal. For instance, a client describing how terrible their attic was before your touch would inspire someone with similar issues to call you.
We must emphasize that paying for reviews might be possible, but we don’t encourage that. Your credibility and reputation are at stake. Instead, deliver excellent results and let your clients speak for you.
Word-of-mouth marketing is still as potent as any other marketing method. So, encourage people to drop reviews online. You can publish the reviews on your Facebook website and other social media platforms. Any platform that has your name should carry a review! Explore review websites like Yelp or Trustpilot.
It’s highly comforting to have people vouch for a business. Reviews like this brew credibility and trust in the brand among potential clients. If you adopt email marketing, you may request client feedback after you render your services.
Here’s the catch. You can’t always have positive reviews. Sometimes, you’ll get reviews that may hurt your reputation but don’t get emotional about it.
That’s where reputation management comes in. React to the review professionally and be open to changes.
Sell Your Cleaning Services Like A Pro
Online marketing for cleaning businesses is no walk in the park, but it’s crucial for business success. It’s high time you start to adopt digital marketing strategies for your cleaning company.
The cleaning industry keeps evolving, and you must keep up with the trends. As customer’s expectations change, you need a digital marketing industry to boost your business.
Not only will we develop bespoke strategies, but we’ll also help you generate leads. Ready to thrive in your business? Let’s handle your marketing needs and generate excellent results Contact us now.
