Studies show that a typical internet user spends an average of 7 hours online globally. According to IBISWorld statistics, the Landscaping industry earned an average annual rate of 176.5 billion in the last five years.

In other words, you’ve got several competitors. And your customers spend most of their time online.

The best way to stay relevant is through digital marketing, which bolsters your company’s visibility.

As a landscaper, you need to make more profit during the landscaping seasons to avoid a flop in winter. Hence, online marketing is a vital tool.

That leaves one crucial question: how do you go about digital marketing for landscapers?

The first step is to keep reading this article for insights.

There are several reasons you should invest in Digital marketing for landscaping. Let’s explore the most important ones.

Why You Should Invest In Landscaping

Increases traffic on your website and attracts clients from your neighborhood
It enables you to reach an audience
It allows you to build a renowned brand
It puts you one step ahead of your competitors
Promotes visibility on search engines like Google

Proven Marketing Tips For Landscape Digital Marketing

With the following strategies, you can drive revenue through digital marketing for Landscaping.

Audience Survey

Starting digital marketing for landscaping without understanding your audience is counterproductive. It’s like planting without testing the soil. While you may see some growth, you may not maximize your yield.

Researching your audience and understanding what makes them tick is the cornerstone of any digital marketing strategy. This involves putting yourself in their daily lives.

What are the troubles they experience? Why would they need your services?

Creating Personas

Create a user persona for various clients that could need your services.

Is it a busy career woman seeking a stunning garden view to enjoy her off days? Or a community building attractive outdoor spaces for locals? Perhaps a real estate developer hoping to improve curb appeal for better sales?

Each client has different needs, but they all have one thing in common: they need your services.

How do you unify these unique needs and address their pain points? That’s where intentional digital marketing steals the spotlight.

Your ads, digital content, and every strategy should be tailored to resonate with each of your target audiences.

It might sound silly, but let your imagination run wild. Tag each of your personas with a name and specify their needs.

For instance, “Ryan” wants a renovation, so he needs to overhaul his outdoor landscape to increase his property value.

To conduct a survey, check out what people search on Google and monitor social media conversations in your industry. These data are gold dust for landscapers who need better online visibility.

Speaking of online visibility, you can’t undermine the power of a robust online presence.

Creating a Strong Online Presence

We established that people spend more time online. To build your business, you have to be in their faces online.

Having a website is only a fundamental feature of a robust online presence. It involves creating a digital ecosystem that boosts your brand. This covers everything from your website aesthetics to staying active on social media and updating your website.

We’ll discuss all a solid online presence entails below:

Website Design and User Experience

For landscapers, visual representation is everything. Your website should be a graphical presentation of your work. Since it’s your online office, visitors must be wowed by what they see.

Organize your page so that it’s user-friendly and displays only high-quality images. Throw in call-to-action where necessary to inspire your clients to take action. Finally, make sure your website is also appealing on mobile view.

SEO for Landscapers

To be seen, you have to position yourself to be found. How? Through SEO. Let me explain.

SEO is like an onion; it has several layers. Done perfectly, it results in more visibility. In the best-case scenario, your page will be on the first page of SERPs.

For landscapers, local SEO is highly valuable.

You can include long-tail keywords focused on a locality. Each content on your website, including image alt texts and graphics description, should be optimized. In addition to keywords, ensure you register your business on Google My Business. That way, you can pop up on Google Maps and searches focused on your area.

Leveraging Social Media

Like your website, social media is an extension of your brand. The power of social media marketing lies in understanding each platform’s strengths. More on that below.

For instance, Instagram is a visual-based platform; YouTube is great for video project shows and tutorials, and Facebook, on the other hand, is for reviews and community engagement.

Knowing the strengths of each platform is one thing; consistency is another. Posting regularly aids interactions and enables you to build loyalty while attracting new clients.

Content Marketing Strategies for Landscapers

Digital marketing revolves around content. Whether blog posts or video content, content marketing is a vital element.

This form of marketing is all about offering value to your client. Content marketing will establish you as an expert in the landscaping industry. The kind of content you put out may also reflect your passion.

Here are some elements of content marketing for landscapers:

Blogging

When clients need certain opinions on landscaping, they turn to blog posts on Google. Creating blog posts boosts your SEO efforts, especially when your posts are valuable.

So, when clients want to learn “how to prepare your garden for landscaping,” they find your blog post.

Imagine you have a solid internal linking structure that links to similar articles- you keep them on your website.

In this case, you have ample time to showcase your knowledge and help potential clients find answers.

Your topic choice could cut across several landscaping topics.

Video Content

As the saying goes… a picture is worth a thousand words. And a video? It’s several pictures spreading core messages one second at a time. It’s a powerful medium for landscapers.

From drone footage of completed landscaping to time-lapse transformation videos and garden project DIY, the possibilities are endless. These will captivate your audience on social media or your website and boost engagement.

Email Marketing

Email is another form of content marketing. Email marketing has a simple procedure:

Build a subscriber list
Send out valuable newsletters
Share promotions, bonuses, and tips
Personalize the emails.

A perfect email marketing strategy boosts your campaigns and builds a connection with your clients.

Paid Advertising for Landscapers

While you can market without paid ads, this form of marketing yields robust rewards. As a landscaper, paid ads put your services in front of the right clients.

Pay-Per-Click (PPC) Advertising

Google Ads is a popular PPC platform that displays ads to users who require landscaping services.

The best part is you only pay when a client clicks on the ad. Hence, it’s a budget-friendly way to drive traffic to your website and get leads.

Use keywords related to your target audience’s search intent. Finalize it with compelling copies and a persuasive CTA to convert clicks.

Social Media platforms

Social media platforms like Facebook and Instagram have targeted ads for more people-centric ads. Using advanced features, you may reach clients based on their interests.

Try different formats to see which one works better for your landscaping business. But we suggest including visual ads that advertise special offers.

The Power Of Online Reviews

Reviews help you build trust with potential customers and go a long way in persuading them that you can do their landscaping.

It’s a rule: If you have done it before, you can replicate the success with them.

Also, send follow-up emails to encourage your clients to leave reviews on your website. The more reviews you have, the better.

Social Media Marketing In Landscape Online Marketing

While you can showcase your work on social media, it’s also a place to create a brand’s personality. If you maximize it well as a landscaper, you can build a loyal community.

Social Media Marketing is vast and requires patience. But we’ll offer a breakdown of what you need to learn.

Choosing the Right Platforms

For landscaping businesses, strategic decision-making is essential when picking the right platform. Where do your potential clients spend their time? A visual industry like landscaping needs active Instagram, Pinterest, and TikTok accounts.

Facebook may also be great for longer posts and encouraging community. LinkedIn may come in handy if your landscaping business focuses on commercial enterprises. You can connect with companies and professionals.

Content Strategy

Your content should cover various topics and take different forms, from behind-the-scenes looks to polls and quizzes to boost interaction. In other words, get creative with your content.

Live videos or stories generate more attraction and offer personal insight into your work. Seeing behind-the-scenes footage makes viewers feel more connected to your work. Before you know it, you’ll have a community of clients who love your company.

Consistency and Engagement

Finally, consistency is a simple maintenance technique for social media marketing. Keep posting exciting videos, infographics, or images. Make memes. Create reels.

Being active on social media is a surefire way to build a loyal customer base.

Ensure you respond to content or messages often. You can also collaborate with influencers and local businesses to expand your reach.

Leveraging Technology For Landscaping Online Marketing

In the same way, fleet tracking and Roomba-style mowers have revolutionized landscaping; technology aids landscape digital marketing.

Using technology, you can make your services more seamless and appealing to potential clients.

For instance:

Virtual Consultations

Introduce virtual consultations. Such ease can make life easier for busy clients. They get to meet you and experience what working with you may feel without the actual stress of in-person meetings. Virtual consultations are great for the early stages of consultation.

Drones and 3D Modeling

Drones allow you to capture aerial footage of complete projects for a comprehensive view. The view from a drone showcases your work’s scale and intricacy in a way that ground-level photos can’t.

Also, 3D modeling provides vivid virtual representations of proposed designs to clients. With 3D modeling, clients can visualize designs even before you recreate them.

Project Management Software

Project management software simplifies communication and streamlines your operations. Essentially, it ensures your project stays on track and goes as planned.

Tools like this help you manage timelines, resources, budgets, and communication. With project management software, you appear more professional and efficient to clients.

Finally… Hire a Digital Marketing Company For Landscaping

Digital marketing is multifaceted and a different ball game in practice. Like every other role, it requires some skill sets. However, a sound digital marketing agency possesses the expertise and offers it effortlessly, yielding results when needed.

We hear you ask: can I do digital marketing myself?

Landscaping requires some skills and effort. But sometimes, clients can get things done themselves, yet they hire you for the professional touch. Similarly, a marketing agency like Slinky would come to the rescue.

You could hire us now and focus on making your clients happy. Rest assured, you’ll get digital marketing for landscaping at its best.

We can handle all your digital marketing needs without any hassle. Want to give us a try?