When calculating where to rank each website page, Google takes into account multiple factors, some of which are easier to optimise than others. Some can literally be done in seconds, whereas others might take weeks or even months. There are also some SEO factors that require ongoing optimisation, such as updating content on a website.
All of the optimisations are usually classified under one of two types: on-page and off-page. As their names suggest, on-page SEO tasks are those that can be set up and implemented on your own website, whereas off-page SEO covers activities done on other websites, often with the permission or cooperation of those website owners.
Off-Page Optimisation
There are many people within the world of online marketing, particularly some agencies, who think on-page SEO is easy and is, therefore, where most focus and effort should be directed. While on-page SEO allows complete control since it occurs on the client’s website, truly improving Google rankings requires a combination of both on-page and off-page SEO.
Google gives less weight to on-page optimisations compared to off-page actions like acquiring high-quality backlinks. This is because tasks like fixing metatags or writing content for your own site are much easier than securing opportunities to write content for other high-ranking websites.
Slinky SEO takes a holistic approach to SEO, covering both on-page and off-page optimisation. This includes undertaking off-page strategies that many agencies overlook, ensuring your website has the best chance of achieving top rankings.
Effective and Legitimate Link Building Strategies
Backlinks are essential for SEO success. While it’s unlikely that backlinks alone will secure top rankings, without them, achieving high rankings is extremely difficult. Slinky SEO implements carefully researched link-building strategies, obtaining high-quality and relevant backlinks from authoritative websites.
Rather than focusing on sheer quantity, Slinky SEO prioritises quality. Randomly acquiring hundreds of backlinks in a short period can trigger penalties from Google. Instead, backlinks are created naturally over time, using relevant keywords for anchor text and ensuring they contribute positively to your site’s ranking.
Google My Business Optimisation
Google My Business (GMB) is a powerful off-page SEO tool, especially for local businesses. Many businesses either ignore GMB or fail to set it up correctly. A properly optimised GMB listing includes accurate business details such as address, phone number, website, operating hours, and a map for directions. It also showcases customer reviews, which can enhance credibility.
Slinky SEO ensures your GMB listing is correctly set up to maximise its benefits. Accuracy, consistency, and adherence to guidelines are key components of a successful GMB profile.
Social Media Strategy
If your business can benefit from social media, Slinky SEO will create and implement a tailored social media strategy. This includes identifying the platforms most relevant to your target audience and creating engaging posts to build trust and attract potential customers.
Many business owners avoid social media due to uncertainty about which platform to use, what to post, or how to interact with followers. Slinky SEO handles these tasks, ensuring social media efforts contribute effectively to your off-page SEO.
