One aspect of digital marketing that all who are involved with it will know to be true is that it is ever-changing. From the day the first websites were created, through the launch of Google, the rise of social media, and onward to today, where artificial intelligence is the latest buzz within the online world, digital marketing has undergone massive transformations. The changes we are talking about include not just the strategies and techniques that are used, many of which bear no similarity to those used 20 or so years ago, but also the technologies, tools, software, apps and other resources that can be utilised to plan, create, and analyse a digital marketing campaign and which have developed at an astonishing rate. For anyone who works within digital marketing, such as SEO experts and web designers, it can often seem as though their roles are changing every week, and these professionals certainly deserve enormous credit for being able to keep their knowledge and their skills at a level where they can give their clients the benefit of the latest digital marketing developments. Not only that, but they often make predictions and can take actions that account for impending changes within digital marketing. These changes are what digital marketing will look like in the future, and we mean the next five years, not decades from now. To give you a flavour of them, here are seven predictions that most digital marketers agree are going to be significant within digital marketing, with some already having a sizeable impact.

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The Top 3 Digital Marketing Trends Of The Year

Digital marketers are faced with new challenges every few months as digital marketing keeps evolving as a result of the introduction of new social networks, mobile devices, and other technologies. This constant state of evolution leads to creating trends that may work and others that fail miserably. This year, like every other, brings with itself its very own trends, but only the best ones survive. The Digital Marketing trends of 2014 however, are a little different from preceding years in light of the major changes made to Facebook’s algorithm and the Twitter IPO. Add to that Google constantly modifies its algorithms, and marketers are always working towards damage control. Content Refuses to Leave the Throne At the cost of sounding like a broken record, we will reiterate what everyone else is saying: Content is still the undisputed King. Statistics show that 78% of CMOs believe that the future of digital marketing lies within content. What has been changing in this regard is the kind of content that is being viewed. Visual content has increased since the previous year and will continue to do so in 2014. It is known to increase engagement by 65%.

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