10 Effective Strategies To Integrate SEO And PPC For Maximum Traffic To Your Website

If you have read several articles, tutorials, and blog posts relating to SEO and paid advertising such as PPC, you might have concluded that each of these marketing strategies is done in isolation from the other. In other words, most of the content online about either SEO or PPC suggest that they are done separately and almost to the extent that they compete with each other. That is not surprising given that some marketers are huge fans of PPC and will write passionately about its merits and how it can quickly drive traffic to websites. Other marketers are SEO experts who are fully committed to keeping on top of the unending changes Google makes to its algorithm and helping to drive “free” organic traffic to websites. You will note that we placed “free” in quotations as no traffic is completely free because there will be a financial cost to create an SEO campaign, or at the very least, there is a time cost given how long some SEO campaigns take to bear results. Despite all of their differences and the situation where some marketers appear to be in either the PPC camp or the SEO camp, the fact is that neither of them should be seen as the antithesis of the other. We will go further than that and state that one of the best and most effective ways to create a successful traffic generation campaign is to utilise both SEO and PPC within that campaign. In other words, we are suggesting that rather than having to choose one or the other, you instead use both SEO and PPC to complement the benefits and advantages that each of them has. This way the individual results that each can provide are enhanced when those results are combined. Continue reading, and we will explain ten effective strategies to achieve what we have just described. #1 – Implement A PPC Campaign For Immediate Traffic: If your business requires immediate traffic, then the quickest way to achieve this online is to start a PPC campaign. By setting an affordable budget, bidding on relevant keywords, and producing ad copy that will convert you could have traffic arriving on your website within minutes of your PPC campaign going live. #2 – Implement An SEO Campaign For Long-Term, Sustainable Traffic: From the fast traffic to the slower but often more sustainable and reliable traffic that SEO can produce. Be aware that you will need to be patient with SEO. However, you can get faster results by turning over your SEO to a local SEO agency. They may not create traffic overnight, but it will certainly arrive sooner thanks to their SEO expertise and experience.

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Why You Need to Have Your Google Ads Managed Professionally

Online advertising is showing no signs of diminishing with year-on-year increases in spending expected to continue well into the 2020s and a predicted spend of around 500 billion US dollars by 2023. Google Ads also shows no sign of losing its mantle as the number one paid advertising platform online, with it accounting for around one-third of that spending. This data should be highlighting to business owners the necessity for their online marketing to include Google Ads. After all, if Google Ads wasn’t producing results for those businesses that use it, it wouldn’t have such a huge share of the market. The problem for many businesses is that if they have already started using Google Ads, they may not be getting the results they’d hoped for. Those problems can cover a variety of issues, but there are one or two which tend to be more common than others. As you read through, if these sound like the problems you are facing then it’s probably time for you to consider employing a digital marketing agency that specialises in Google Ads and by doing so, turn your struggling campaigns, into profitable ones. One which is often cited as the most common problem business owners face when they try to use Google Ads is lack of time to manage it. The keyword research, competitor analysis, ad copywriting, bidding analysis, monitoring and adjusting the campaign, all take time if results are to be achieved. Attempting to do so, whilst also running a business is near impossible, even for the most hard-working business owners, and so their Google Ad campaigns suffer.

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3 Reasons Why Your Google Ads Campaign Is Failing

Google Ads is one of the most effective ways to drive high-quality targeted traffic to a website, so if that is the case, why do so many businesses fail to make it work for them? Some of the more basic reasons for this can be attributed to factors like insufficient budget or trying to operate within a highly saturated market. There are other reasons which can cause a campaign to fail that are more attributable to the specific elements of how Google Ads work. We are going to look at three of the most important because if you get one or more of these wrong, your Google Ads campaign is almost certain to fail. Poorly Designed Landing Page This is certainly one of the most common reasons for a Google Ads campaign to fail. Despite good keyword research, excellently written ads, and clever bidding, if, when the traffic these generate are sent to a landing page that won’t convert, your efforts, and your ad budget, are simply wasted. We’d have to write a dozen pages to properly explain what it takes to make a good landing page, but some of the basics include relevant content, a clear call to action, attractive images, and trust signals. If web design isn’t your thing then outsource to a website development company that not only can redesign your landing page, but they can also make it convert too.

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What Family Lawyers Need To Know About The Internet’s Top Two PPC Advertising Platforms

Family lawyers who are looking for the quickest way to drive traffic to your website and one of the most cost-effective ways should keep reading as we will reveal why paid advertising online is the answer. We will discuss pay-per-click (PPC) advertising, as these ads are the most used and effective. There are numerous online websites where you can run paid ads for your family law practice to attract new clients, which are some of the most visited online. That includes the #1 website at the time of writing, which is Google,  although some websites covet that top position and are doing all they can to acquire it. That is good news for advertisers as it means more competitive pricing and increased traffic as these websites seek to attract more visitors. One issue for many family lawyers reading this is that they may not be aware of the top websites for PPC ads and how each works. We will address that issue by highlighting the top two so you have what you need to know about ads on the two premier PPC platforms. Google Ads Google uses two main networks,  namely Search Network and Display Network. Most businesses can use either. For search, companies will bid on search terms, and when their bid is successful, their ad will be shown when that search is entered. The display network exists across thousands of other websites that partner with Google and display ads relevant to the website or page that a visitor lands on.

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3 Reasons Why Your Business Should Use Google Ads

When it comes to online paid advertising the clear number one platform in terms of revenue is Google Ads.  It generates a comparable amount of revenue to the second and third and fourth-placed platforms combined. When you consider that these just happen to be Facebook, Alibaba, and Amazon, it is an even more remarkable feat. The fact that it is the top online advertising platform does not necessarily mean that Google Ads should be chosen just for that reason although it is certainly a signal that it produces results if businesses invest so much of their ad spend into it. There are more reasons which will resonate more with what business owners which to achieve. Highly Targeted Advertising With most media advertising the targeting is very broad. Even having an ad in a niche magazine about pets is going to be shown to pet owners of all kinds, which isn’t a great help if you are trying to sell a dog training course. It is being seen by owners of cats, birds, fish, and reptiles. Even many dog owners aren’t going to be that interested if they’ve already got a well-behaved dog.

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