Off-Page SEO & Link Building Strategies

The Difference Between On-Page and Off-Page SEO Services When calculating where to rank each website page, Google considers multiple factors, some of which are easier to optimize than others. Some can literally be done in seconds, whereas others might take weeks or even months, and there are some SEO factors that genuinely require ongoing optimisation, such as updating content on a website. All of the optimizations are usually classified under one of two types, and these are on-page and off-page, respectively. As their names suggest on-page are the SEO tasks that we can set up and implement on your own website, whereas off-page SEO covers the activities which are done on other websites, often with the permission or cooperation of the owners of those websites. Off-Page Optimisation There are many people within the world of online marketing, particularly some agencies who should know better, that think on-page SEO is easy and is, therefore, what most of the focus and effort should be directed to. Whilst we would never use the word easy, it is true that because the SEO work is taking place on a website that the client owns, you have complete control over what you can do. However, if you truly want your website to have the best chance of improving its ranking on Google, do not be persuaded by anyone that on-page SEO is the only thing that should be pursued. The first and very important reason for that results from how Google views the many actions that website owners and SEO experts can take to improve rankings.

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What is Off-Page SEO?

One of the primary activities of an SEO campaign is Off-Page SEO. The simplest definition is that it is the work we do away from your website to help your organic search engine rankings. For that reason, you must first accept that any SEO which occurs is not always fully under your control, for the simple fact that it involves websites and online properties that are owned and controlled by other people. That being said, you will find that most website owners are happy to cooperate with your SEO efforts. A question that is frequently asked is why Off-Page SEO is so important. If you think about it, you can do all the optimisation you like on your website and that is certainly desirable in terms of SEO. But, whilst that might tell Google what your website is relevant for and show it that your website has lots of informative content, in isolation, it gives Google no measure of the authority or popularity of your site. To do so, Google needs to look at other websites and locations online and what they find there is where the importance and authority of your website will be established. These are critical ranking factors when it comes to them determining where your website is going to appear in their results. Compared to on-page there are not as many activities that can be undertaken to boost a website’s Off-Page SEO. This does not make it any less important, but for many, it may simplify the whole process of Off-Page SEO. There are basically three areas that deserve focus, and these are branding, social media, and link building

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