7 Tips To Improve User Experience On Your Website For Better Google Rankings

Within the world of digital marketing, there are numerous acronyms and abbreviations used, with SEO being one of the most known, and most important. Hopefully, you are aware that SEO stands for search engine optimisation, and within this field, there are even more abbreviations, such as SERP, (Search Engine Results Page), DA (Domain Authority), TF (Trust Flow), and the one which we are going to focus on here, UX (User Experience) UX has become an integral part of the language and the activities within SEO, and the reason for that is that a great user experience has become a hugely influential part of what Google seeks to achieve with its search results. Google can only survive if people go there to search for something online, and one of the key ways Google hopes to continue that is by generating the best possible search results for its users. A way it seeks to meet this objective is by ensuring that the results it displays are websites that give those users who click through to them a great experience. Google has several parameters by which it determines good and bad user experience, and thus website owners need to know these if they are to achieve and maintain high rankings on Google. If you are a website owner you might already be doing some of these by default, however, it is far better if you know what factors Google includes in its determination of UX, and more importantly, how you can ensure you maximise them on your website. Here are seven tips to achieve these. Tip #1 – Ensure Your Website Is Mobile-Friendly Today, you can access the internet in far more ways than a mere 5 years ago. Now, even the watch on your wrist can connect you to the internet. This trend to mobile internet access shows no sign of slowing down, and that includes Google now prioritising mobile versions of websites and mobile access. Add to this the fact that more people go online via their mobile device than their desktop PC, which means your website must be mobile-friendly or its rankings will plummet.

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7 Stage Roadmap For High Search Engine Rankings

We have outlined our core beliefs in terms of our approach to meeting the goals our clients set for us and gone into some of the specific steps which will ensure that we can achieve that, so let us bring it all together and let you see the roadmap Slinky will follow if you become one of our clients. Whilst some of this does follow sequentially in terms of timing, there is going to be some overlap, with some of the specific tasks being ones that we will be fulfilling throughout the process, whilst others will be one-off actions. Regardless of where any part of it fits in, it is important to realise that it is the combination of each component part that is key to our SEO succeeding, thus generating the improving search engine rankings you seek for your website. Initial Website/SEO Audit: The first, and extremely important task, is for us to comprehensively review your website’s current status with respect to its rankings which may have been previously implemented. Knowing where your website currently stands organically, it allows us to identify those areas which need the most attention and those that might be well optimised as they are currently and to then plan our overall strategy for fulfilling your SEO. Researching Keywords: As you may have gathered already, much of SEO is based on the words people use when they are entering a search on Google. Knowing what these keywords and keyphrases are then allows us to plan for all the other optimisation that we are going to undertake so that they target the most important and relevant search terms, whether that be on your website or off-site, with the anchor text on backlinks, for example.

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Which Types of Backlinks Have A Positive Impact on Your Website’s Ranking?

If you visit any website which discusses SEO and how to improve rankings on Google there will undoubtedly be some discussion, articles or information relating to backlinks. To prove the point, you are reading one of them right now, so it is fair to say professional SEO and backlinks are very much related. Where the confusion, and sometimes reticence to use backlinks arise is not knowing which backlinks have a positive impact, and which backlinks are more likely to see you plunging down the rankings, or worse, wiped off them altogether, which has happened to countless websites. Part of the problem is that there are so many ways in which you can create a backlink to your website, and just as many places online where you can link from. Add to this Google’s determination to clamp down on spam links, link farms and links which appear to be high quality but aren’t, it has become a cat and mouse game between the search engines, and those who use those blackhat tactics.

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What You Can Change on Your Webpages to Improve Their Search Engine Rankings

A common mistake that many website owners make is thinking that improving their SEO ranking is something which can only take place away from their website. They clamour for backlinks and will make plans for a social media onslaught, and while these can help, a more sensible strategy would be to look at ways of improving the SEO on their own doorstep; in other words, their website. One of the biggest benefits of working on your website to improve its SEO, is you are in full control of what you do. You can select which aspects of your website you want to work on, and in which order you do them. You can choose the number of resources you want to employ in terms of time, effort, and possibly even funds, should you decide to outsource any of the work.

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