How Do I Choose an SEO Agency?

The digital landscape is akin to the vast Australian outback—a wild, untamed frontier where only the fittest survive. In this realm, SEO is your map, your compass, and your all-terrain vehicle. However, the journey ahead requires a reliable guide. The question is, how do you choose the right SEO agency? 1. Start with Authenticity – It’s in the Story “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin The story of SPE is one rooted in authentic, homegrown expertise. Peter Brittain, the founder, has been through the wringer—navigating the dense forests of Lycos, Yahoo, AltaVista, and Ask Jeeves before Google even came into the picture. His two decades of experience wasn’t gained in a corporate boardroom but by real-world trial and error. So, when Peter says, “We aim to build constructive, respectful, and lasting relationships with our clients,” you know it’s not just a tagline. It’s a lived experience. Client’s Words: “Since we started with Peter we have seen wonderful results for our SEO ranking. He is honest, quick and has achieved things no other company had.” – Daniella Posner, Dental O So Gentle 2. Specialised Expertise—Is it the Right Fit? Every agency offers SEO services, but do they have expertise in your specific industry? Are they acquainted with local trends and consumer behaviours? Specialised expertise should be non-negotiable, especially in today’s highly segmented digital market. Client’s Words: “SPE have been instrumental in growing our ecommerce business, All Things Nice. We started with no rankings and quickly grew by being on the first page for lots of our target keywords.” – Emma Higgins, All Things Nice